Basis to Campaign Manager 360 Terminology

Basis and Campaign Manager 360 use different names for some common elements.

Basis and Campaign Manager 360 Field Name Variations

Basis	Campaign Manager 360
Campaign ID + Campaign Name	Campaign Manager 360 Campaign Name (example: ABC123: 2020 Awareness)
Property	Site Name
Brand	Advertiser
Line Item	Campaign Manager 360 Package
Line Item Name	Campaign Manager 360 Package Name
Ad Serving Rate	Campaign Manager 360 Ad Serving Rate
Ad Server Placements	Campaign Manager 360 Placements
Starts	Start Date - First day exported
Ends	End Date - Last Day Exported
Format	Format
Rate Type	Cost Structure
Estimated impressions	n/a
Gross & Media Budget	n/a
Gross Rate Type	n/a
Rate Type Target Number	n/a