Managing Ad Tags
To create, add, or remove multiple ad tags, click Manage in the upper-right corner of the Ad Serving tab.
To create an ad tag:
1. Go to Main Menu > Campaigns.
2. Select the Ad Serving tab.
3. Click Manage. The Manage Ad Tags modal appears.
4. Click Add [+] to select the line items you want to set up. Choose all of the line items for a channel, vendor and property, or group and tactic.
In this example, the team was ready to start working on ad serving for two of the direct vendors (1011Now.com and Roscoe's Auto Parts), but not yet ready for the DSP ad tags or the third direct vendor, Bob's Discount Ad Space.
When you click Save, Basis automatically creates an ad tag for each ad size (or each combination of ad type and ad size) in the line item. Basis creates a default tag name using the naming conventions you've set up or the line item description from the media plan and the ad size. For most creatives, the tag type defaults to Ad Tag. For videos, the tag type defaults to VAST Ad Tag.
For DSP line items, you create tags by size or by size and tactic. Select an option from the Create DSP Tags By field: Size or Size and tactic.
Note: To apply ad serving, a format and ad size must be present.
Default tag names for DSP line items are built with your naming convention or the line item or tactic description and ad size. If a default tag name is not unique (for example, if two tactics have the same name and the same ad size), the default name also includes the tactic ID.
From the Ad Serving tab, you edit ad tag names and types.
To edit ad tags:
Click the field you want to edit, and make your changes.
To duplicate an ad tag:
Select Options  > Duplicate to the left of an ad tag.
Bulk Duplicating Ad Tags
From the Ad Serving tab, you bulk duplicate ad tags.
To bulk duplicate ad tags:
Select Actions > Ad Tags.
Select the ad tags you want to duplicate.
On the Bulk Edit Ad Tags toolbar, click Duplicate.
“Ad tags duplicated” appears at the top of the page. Duplicated ad tags appear as "Copy of [ad tag name]." Your changes automatically save.
Click Done after you finish duplicating your ad tags.
To delete a single ad tag:
Select Options > Delete to the left of an ad tag.
To delete multiple ad tags:
Select different channels, vendors, groups, or tactics to remove multiple ad tags.