KPI Types and Objective Impacts Table
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Key Performance Indicator Impact |
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|---|---|---|
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KPI Name |
Value |
Objective Impact |
| Cost per Action (CPA) |
Dollar ($) |
Measures the price of advertising based on the action Indicates the conversions from the placements |
| Cost per Click (CPC) |
Dollar ($) |
Tracks the number of clicks with the budget More clicks means improved traffic and lower CPC Higher the cost units increases the CPC |
| Cost per Thousand Impressions (CPM) |
Dollar ($) |
Calculates the number of clicks within a budget Attracts more consumers with high CPM and lower cost rate |
| Cost per Video (CPV) | Dollar ($) |
Value or price of started/watched content |
| Cost per Completed View (CPCV) |
Dollar ($) |
Measures value or price of the transmitted content |
| Click-through Rate (CTR) |
Percentage (%) |
Indicates interest but not most basic performance—consider that other choices for the campaign, such as fraud, don't automatically increase sales or integrate with pixel placement and budget—by percentage Integrates with call-to-action for mobile consumers. Improves the number of full downloads using pixel placement or action button. |
| Delivery |
Quantity (#) |
Reports volume or number of impressions per the target goal |
| Video Completion | Percentage (%) |
Number of videos displayed to endpoint |
| Viewability Rate |
Percentage (%) |
Increases the viewable impressions or rate of a buy and word-to-mouth potentially improves the number of unique visitors Improves Reach Indicates the Brand Awareness with consumers viewing advertisement and remembers it |