Bulk Uploading Ad Tags

You can upload a set of ad tags that are exported from Sizmek or Google Campaign Manager. You can upload TXT files or XLSX files.

  • For Sizmek, we'll take the tags in the column with the header "Script". If the Script version of the tag is not present, we'll default to the IFRAME version, and then Auto Detect if IFRAME is unavailable.

  • For Google Campaign Manager, we'll take tags from the column with the header "JavaScript Tag".

You shouldn't modify the tag sheets you receive from Sizmek or GCM. If you do, Basis may not be able to properly parse the document or perform automated macro insertion.

To bulk upload ad tags:

  1. Go to Main Menu > Campaigns.

  2. Select a campaign.

  3. Select a media plan.

  4. Select DSP Actions > Creative.

  5. On the Creative panel, select Add > Bulk Ad Tag.

  6. Click Upload file and find the file that contains the ad tags you want to use.

  7. For each creative in your file, check these parameters:

    1. Update the Ad Name if you want to change the default.
    2. Confirm the Dimensions for the ad.
    3. Verify the Tag Code, including any macros.

    If you want to make the same changes to many ad tags at once, select them. Select the type of changes you want to make:

    • Prefix: Add a prefix to the beginning the selected campaigns' Ad Name.
    • Ad Name: Overwrite the default ad name.
    • Suffix: Add a suffix to the end of the selected campaigns' Ad Name.
    • Dimensions: Select one set of dimensions from the list that applies to all selected ads.
    • Declare Vendor: Select a vendor. Google requires certain ad serving vendors/technologies to be declared for ads to run on Google Ad Manager. If you're not using any of the vendors on the list, you don't need to make a declaration.
    • SSL Status: If the creative itself and all of the trackers it uses meet the requirements for secure environments, enable SSL secure. Make sure you mark the ad appropriately. If you mark an ad that contains non-secure elements as secure, it may not render correctly. The DSP uses this status to decide if the ad can be used for ATS-compliant impressions. See ATS Compliance for more information about testing an ad for ATS security.
    • Brand Domain: A domain that represents the brand being advertised. See Brand Domains and Verticals for more information.
    • Brand Verticals: The categories that best represent the product being sold by the selected ads. See Brand Domains and Verticals for more information.
  8. Click Create after you finish. After you upload your creatives, you can preview them and link them to tactics.