Creating a Domain List

domain list stores domain and app names that are exclusively targeted (on an allowlist) or blocked (on a blocklist) in your tactics. A domain list can be used by tactics in any of your brands. To apply a list to your tactic, go to the Domain tab in the tactic editor.

To create a new domain list, you can either upload a file that contains all of your domains or make a new list through Basis.

Uploading a Domain List

You can create a domain list offline and then upload it. It must be a TXT or CSV file that lists the domains that you want to include. It can contain up to 100,000 domains separated by commas, semicolons, or line breaks.

  1. Open the New Domain List window. There are two ways to do this:

    1. Find a DSP line item in your campaign and click DSP ActionsDomain Lists to open the Domain Lists window. Then click New Domain List.
    2. Open the Domain tab in the tactic editor. Then click New domain listAttach file....

  2. Enter a Name for this domain list.

  3. Select a List Type:

    • Allowlist: The DSP bids on all impressions where the domain name or app ID/bundle ID is observed in the bid request.
    • Blocklist: The DSP never bids on impressions where the domain name or app ID/bundle ID is observed in the bid request.
  4. Click Attach file... and upload the TXT or CSV file that contains the domains that you want to target or exclude.

  5. Click Create list to save the list.

Creating a List in Basis

You can manually select the domains that you want to target or exclude in Basis.

  1. Open the Domain tab in the tactic editor.

  2. Click New Domain ListOpen Auction.

  3. Click the Add (+) button next to the domains that you want to add to your list. You can filter this list by Type, Vertical, Location, Exchange, Device, Format, and Ad Size. See Open Auction for more information.

  4. To add the selected domains to a new allowlist or blocklist, click ActionsCreate new.

    1. Enter a Name for the new domain list.
    2. Select a List Type:
      • Allowlist: The DSP bids on all impressions where the domain name or app ID/bundle ID is observed in the bid request.
      • Blocklist: The DSP never bids on impressions where the domain name or app ID/bundle ID is observed in the bid request.
  5. To add the selected domains to an existing domain list, click ActionsAdd to existing.

    1. Click the Add (+) button next to the domain lists that you want to add the new domains to.
    2. Click Add to to update the domain lists.
  6. To download the selected domain lists as a CSV report, click ActionsDownload. The report includes the domain name, ID, daily impressions, and observed CPM. You can also select Download all to save all of the domains in the list (up to 5000). Use filters to narrow down the list of domains if necessary.

  7. Close the Inventory Directory window to return to the tactic editor. You can now add the new and updated domain lists to your tactic.