Creating a Group

Groups let you control multiple tactics at once:

  • Turn the group's status offline to stop delivery on all its tactics.
  • Set a budget for a set of related tactics to put a cap on total spending for all the tactics combined.
  • Enable group budget optimization (GBO) to automatically allocate the group's budget to the best performing tactics.
  • Set an impression cap to limit the maximum number of impressions that the tactics in your group can win.
  • Give the group a start date and end date, and the tactics will only deliver ads during that date range.
  • Apply pacing controls to a group to spread the total budget throughout the group's flight.

Before you can create a group, you must create a DSP line item.

  1. Open the line item's Options Menu and select Add group....

  2. Give the group a descriptive Group Name.

  3. Set the group's Status:

    • Online: Tactics in the group can go live and start spending if their statuses are also set to Online. Note that the group's flight dates, as well as tactic-level settings (status and flight dates) impact whether spending can occur (e.g. if flight dates are in the future, no spending will occur until that time).
    • Offline: Tactics in the group cannot spend while the group is offline.
    • Archived: The group and all of its tactics cannot run and do not appear in the line item. For more information, see Archiving Groups, Tactics, and Creatives.

    Note: A group can only go online if it's part of an approved line item.

  4. Select a Budget Type and set the Budget Amount. A group's budget sets a limit that applies to all tactics in the group combined. The minimum daily budget is $5.00 USD.

    • Daily: The budget applies for each day between the Start Date and End Date.
    • All time: The budget applies for all the days between the Start Date and End Date combined. 

    See Setting a Group Budget for more details.

  5. Enable group budget optimization (GBO) if you want to automatically move the budget between the group's tactics based on their performance. See Group Budget Optimization to learn more about this feature.

  6. Optional: Set an Impression Cap and an Impression Count. An impression cap limits the maximum number of impressions that the tactics in a group can win. When the impression cap is met, the tactics in the group stop spending. If you also set a group budget, then spend will stop when either the impression cap or the budget amount has been met, whichever happens first. The minimum impression count is 5,000.

    • None: There is no limit to the number of impressions that this group's tactics can win.
    • Daily: The impression cap applies for each day between the start date and end date. (An impression cap of 10,000 applies for every day that the group is live.)
    • All time: The impression cap applies for all of the days between the start date and the end date combined. (An impression count of 10,000 applies across all of the days that the group is live.)

    Note: Group impression pacing is available by request only. Contact your Customer Success Manager for more information.

  7. Choose a Start Date and an End Date. If you set the start date to today, tactics in the group can begin delivering impressions immediately, as long as their start dates are set to today as well. The start date and end date must fall within the line item's date range.

  8. Optional: Select a Pacing option. Estimated spend values appear when you enable pacing. See Tactic and Group Pacing for details.

    • Off: Control pacing at tactic.
    • Budget: Tactics spend evenly based on group budget.
    • Impressions: Tactics spend evenly based on group impression count.
  9. Optional: Set the Frequency Cap to define how frequently you want each user to see ads from this group's tactics. See Group Frequency Cap for details.

  10. Click Create when finished.