Deal Analytics

Deal analytics provide deeper insights to help you research deals for upcoming campaigns or follow up on performance questions related to deals that campaigns are currently running.

On the deal's Analytics tab, you'll find:

• A breakdown of auctions by country, region, DMA, and domain.

  The auction breakdown is designed to give you a broad idea of how the auctions were distributed. Date range filters don't apply to auction breakdowns.

• Graphs that illustrate historical eCPM performance (for PMP deals) and total auctions over time.

• Charts displaying auctions by device and by ad size.

  Analytics use data from all bid requests that were eligible for the deal. If the Device or Ad Size charts don't appear, then the DSP hasn't seen bid requests for this deal yet.