Platform Deals

Platform deals are available to all the DSP users. Platform deals let you leverage the Basis team's experience in negotiating with publishers and exchanges—no further negotiation is needed. You can use this collection of special deals in your tactics right away.

Using Platform Deals

The process is simple: just find the deals you want and create tactics with those deals.

To find the deals you want to use, open the Private Marketplace tab. See Finding Platform Deals, Understanding Deal Details, and Deal Analytics for details.

Once you know which deal you want, you create a tactic with the deals. See Creating Tactics with PMP Deals for details.