Contextual Insights - Sample Report

Basis DSP Brand > Contextual Insights Report -- DSP Contextual Test
Date Range: 4/1/2021 to 4/15/2021
Segment Name Imps. Won Clicks CTR Total eCPM Total eCPC Total eCPA CTC VTC Total Conversions Click CVR View CVR Total CVRM CTC Revenue VTC Revenue Total Revenue Media Spend Data Spend Total Spend Audio/Video Starts 25% Complete 50% Complete 75% Complete 100% Complete Completion Rate eCPCV
Peer39 > Travel > Destinations > Europe > Portugal 1 0 0.00% $20.99 $0.00 $0.00 0 0 0 0.00% 0.00% 0.00% $0.00 $0.00 $0.00 $0.02 $0.00 $0.02 0 0 0 0 0 0.00% -
Peer39 > Automotive > Manufacturers > Acura 96 2 2.08% $21.73 $1.04 $1.04 2 0 2 100.00% 0.00% 2083.33% $10.00 $0.00 $10.00 $1.98 $0.11 $2.09 0 0 0 0 0 0.00% -
Peer39 > Relationships 774 8 1.03% $21.26 $2.06 $2.74 6 0 6 75.00% 0.00% 775.19% $30.00 $0.00 $30.00 $15.68 $0.77 $16.45 0 0 0 0 0 0.00% -
Peer39 > Travel > Theme Parks 24 0 0.00% $22.28 $0.00 $0.00 0 0 0 0.00% 0.00% 0.00% $0.00 $0.00 $0.00 $0.51 $0.03 $0.53 0 0 0 0 0 0.00% -
Peer39 > Shopping > Coupons 204 2 0.98% $21.02 $2.14 $2.14 2 0 2 100.00% 0.00% 980.39% $10.00 $0.00 $10.00 $4.08 $0.21 $4.29 0 0 0 0 0 0.00% -
Peer39 > Social Predict > Seasonal > Fall Holidays 991 3 0.30% $20.96 $6.92 $6.92 3 0 3 100.00% 0.00% 302.72% $15.00 $0.00 $15.00 $19.75 $1.02 $20.77 0 0 0 0 0 0.00% -
Peer39 > Interest > IT Professionals 48 0 0.00% $21.27 $0.00 $0.00 0 0 0 0.00% 0.00% 0.00% $0.00 $0.00 $0.00 $0.97 $0.05 $1.02 0 0 0 0 0 0.00% -
Peer39 > Interest > Tech Enthusiasts 177 0 0.00% $21.15 $0.00 $0.00 0 0 0 0.00% 0.00% 0.00% $0.00 $0.00 $0.00 $3.56 $0.19 $3.74 0 0 0 0 0 0.00% -
Peer39 > Seasonal > Back to School 30 0 0.00% $21.02 $0.00 $0.00 0 0 0 0.00% 0.00% 0.00% $0.00 $0.00 $0.00 $0.60 $0.03 $0.63 0 0 0 0 0 0.00% -
Peer39 > Social Predict > Politics > US Election 494 1 0.20% $20.55 $10.15 $0.00 0 0 0 0.00% 0.00% 0.00% $0.00 $0.00 $0.00 $9.64 $0.51 $10.15 0 0 0 0 0 0.00% -
Peer39 > Food and Beverage > Cooking 243 2 0.82% $21.10 $2.56 $5.13 1 0 1 50.00% 0.00% 411.52% $5.00 $0.00 $5.00 $4.87 $0.25 $5.13 0 0 0 0 0 0.00% -
Peer39 > Social Predict > Technology > Artificial Intelligence 3686 35 0.95% $21.30 $2.24 $3.57 22 0 22 62.86% 0.00% 596.85% $110.00 $0.00 $110.00 $74.66 $3.85 $78.50 0 0 0 0 0 0.00% -
Peer39 > Seasonal > Mothers Day 6 0 0.00% $21.24 $0.00 $0.00 0 0 0 0.00% 0.00% 0.00% $0.00 $0.00 $0.00 $0.12 $0.01 $0.13 0 0 0 0 0 0.00% -
Peer39 > Reticle > Emotional Context > Friendly 3194 22 0.69% $21.19 $3.08 $5.64 12 0 12 54.55% 0.00% 375.70% $60.00 $0.00 $60.00 $64.37 $3.31 $67.68 0 0 0 0 0 0.00% -
Peer39 > Technology > Cameras & Camcorders 47 0 0.00% $20.75 $0.00 $0.00 0 0 0 0.00% 0.00% 0.00% $0.00 $0.00 $0.00 $0.94 $0.04 $0.98 0 0 0 0 0 0.00% -
Peer39 > Sciences > Biology 3 0 0.00% $20.54 $0.00 $0.00 0 0 0 0.00% 0.00% 0.00% $0.00 $0.00 $0.00 $0.06 $0.00 $0.06 0 0 0 0 0 0.00% -
Peer39 > Food and Beverage > Recipes 168 1 0.60% $21.11 $3.55 $0.00 0 0 0 0.00% 0.00% 0.00% $0.00 $0.00 $0.00 $3.37 $0.17 $3.55 0 0 0 0 0 0.00% -
Peer39 > Style and Fashion > Hair Care 41 0 0.00% $21.00 $0.00 $0.00 0 0 0 0.00% 0.00% 0.00% $0.00 $0.00 $0.00 $0.83 $0.04 $0.86 0 0 0 0 0 0.00% -
Peer39 > Social Predict > Food and Beverage > Food and Diet Trends 3436 29 0.84% $21.25 $2.52 $3.84 19 0 19 65.52% 0.00% 552.97% $95.00 $0.00 $95.00 $69.40 $3.62 $73.02 0 0 0 0 0 0.00% -
Peer39 > Sports > Running 17 2 11.76% $21.54 $0.18 $0.37 1 0 1 50.00% 0.00% 5882.35% $5.00 $0.00 $5.00 $0.35 $0.02 $0.37 0 0 0 0 0 0.00% -
Peer39 > Social Predict > Arts and Entertainment > Sci Fi and Fantasy 1020 5 0.49% $21.30 $4.34 $5.43 4 0 4 80.00% 0.00% 392.16% $20.00 $0.00 $20.00 $20.66 $1.06 $21.72 0 0 0 0 0 0.00% -