OTT/CTV Report
This report unifies various app IDs representing one publisher and shows clearly labeled CTV publisher names by giving each publisher its own row.
Report Options
Review the following sections to learn more about available options for this report:
Dimensions
- Publisher Name
Group by:
-
Tactic (1,000 maximum)
-
Group (100 maximum)
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Brand (10 maximum)
Date Range
-
400 days maximum
Interval:
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Lifetime
-
Monthly
-
Weekly
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Daily
Report Data and Metrics
Dimensions
| Column Name | Example | Description |
|---|---|---|
| Date |
2023-12-07 |
The date. DSP Reports are in Eastern time. |
|
Brand ID |
28459 |
The brand ID. |
|
Brand Name |
SuperCool Scooters | The name of the brand. |
|
Campaign Name |
SuperCool Scooters SummerBlast 2023 |
The name of the campaign. |
| Campaign ID | 300833 | The campaign ID. |
| Line Item Name | TCA 2018 - GT: DFW DMA; September | The name of the line item. |
| Group ID | 24085 | The group ID. |
| Group Name | SummerBlast 2023 | The name of the group. |
| Tactic ID | 300833 | The tactic ID. |
| Tactic Name |
SuperCool Scooters SummerBlast 2016 - Audience Soccer Moms |
The name of the tactic. |
|
Start Date |
20230301 |
The tactic's start date. DSP Reports are in Eastern time. |
|
End Date |
20230315 |
The tactic's end date. DSP Reports are in Eastern time. |
| CTV Publisher Name | Pluto TV | The name of the CTV publisher. |
Metrics
| Column Name | Example | Description |
|---|---|---|
|
Imps. Won |
20979 |
The number of impressions won. |
| Total eCPM | $4.57 | Total effective cost per mille: (Media Spend + Data Spend) / (Imps Won / 1000). |
| Total eCPA | $5.31 | Effective cost per conversion: (Media Spend + Data Spend) / (Total Conversions). |
| VTC | 2 | View-through conversions: conversions recorded after a user saw an ad from the campaign but did not click through. |
| VTC Revenue | $115.76 | View-through revenue: revenue associated with view-through conversions. |
| Media Spend | $44.80 | Amount spent on media. |
| Data Spend | $23.27 | Amount spent on audience data. |
| Total Spend | $68.07 | Total amount spent, which is equal to: Media Spend + Data Spend. |
| Audio/Video Starts | 2776 | Calculated for video and audio impressions only. The number of times the audio or video was started. |
| 25% Complete |
1509 |
Calculated for video impressions only. The number of video impressions that reached the first quartile marker. |
| 50% Complete |
1386 |
Calculated for video impressions only. The number of video impressions that reached the second quartile marker. |
| 75% Complete |
841 |
Calculated for video impressions only. The number of video impressions that reached the third quartile marker. |
| 100% Complete |
672 |
Calculated for video impressions only. The number of video impressions that completed (reached the fourth quartile marker). |
| Completion Rate | %24.21 | Calculated for video impressions only. What percentage of video impressions completed? This is calculated by this formula: 100% Complete / Video Starts. |
| eCPCV | $15.43 | Calculated for video impressions only. Cost per completed view (video), which is calculated by using this formula: (Total Spend) / (100% Complete). |
| Companion Imps. Won | 10979 | The number of companion impressions won. |