Location

Note: As of January 27, 2021, Basis is using a new version of location targeting. Active tactics that use the legacy version will continue to target selected locations. The new targeting taxonomy impacts countries, regions, and cities, but not DMA codes, ZIP/postal codes, or hyperlocal targets. If you want to edit the locations of an existing tactic, you will have to replace all country, region, and city targets for that tactic. Additionally, you cannot include tactics that use legacy location targeting when you bulk edit locations.

For more information, see New Location Targeting.

Location targeting controls where your tactic appears. Set up location targeting rules, and your tactic bids on impressions that match your rules.

Your tactics must target at least one:

Additionally, you can exclude IP addresses from targeting.

Targeting a Country, Region, or City

  1. Open the Country/Region/City tab.

  2. Click the Add (+) button next to the country, region, or city that you want to target or exclude. Use the search bar to find specific locations more easily.

  3. Expand the Country/Region/City card in the right panel to view the locations that you added and change the targeting rules.

Targeting DMA Codes

  1. Open the DMA tab.

  2. Select DMA codes from the list or enter them manually.

    1. Click the Add (+) button to add a DMA code from the list.
    2. Click Enter codes to add codes manually. Enter a list of codes separated by commas and click Target or Exclude to add them to the tactic's locations. Click Done to return to the list of DMA codes.

  3. Expand the DMA card in the right panel to view the DMA locations and change the targeting rules.

Targeting Postal Codes

  1. Open the ZIP/Postal Code tab.

  2. For United States ZIP codes, enter a list of codes separated by commas in the first text box and click Target or Exclude to add them to the list of locations.

  3. For Canadian postal codes, enter a list of codes separated by commas in the second text box and click Target or Exclude to add them to the list of locations. You can enter the full postal code or just the first three characters (the forward sortation area, or FSA). For example, you can enter either L6M 4V4 or just L6M.

  4. For UK postcodes, enter a list of codes separated by commas in the third text box and click Target or Exclude to add them to the list of locations. You can enter the full postcode or just the first 2-4 characters (i.e. the outward code).

  5. Expand the ZIP/Postal card in the panel on the right to view the ZIP and postal codes that you added and change the targeting rules.

Hyperlocal Options

Set precise targeting areas based on latitude and longitude on the Hyperlocal tab. See Hyperlocal Settings for details.


Excluding IP Addresses

You can exclude specific IP addresses that you do not want to target. The tactic editor validates the addresses you enter. You'll see an error message if you've entered invalid addresses.

  1. Open the Exclude IPs tab.

  2. Enter the IP addresses that you want to exclude. You can enter:

    1. Single addresses
    2. Ranges: Excludes both listed addresses and all addresses in between. Enter the first and last address in the range with a hyphen between them.
      Example: 234.21.0.1-235.93.15.255
    3. Wildcards: Excludes all addresses that begin with the listed numbers.
      Example: 234.0.*The example excludes 234.0.0.0 through 234.0.255.255
  3. For Canadian postal codes, enter a list of codes separated by commas in the second text box and click Target or Exclude to add them to the list of locations. You can enter the full postal code or just the first three characters (the forward sortation area, or FSA). For example, you can enter either L6M 4V4 or just L6M.

  4. Expand the ZIP/Postal card in the panel on the right to view the ZIP and postal codes that you added and change the targetting rules.

Note: You can enter up to 25 IP addresses, ranges, or wildcards for each tactic.

Geopolitical Locations

If you are running a political campaign, you can target specific congressional districts from the Locations tab. See Congressional Districts for more information.

Adding a Location Set

When you've arranged your locations and logic in a way that you might want to use again, you can save them as a set. See Audience, Location, and Segment Sets for more information.

In the Location Set tab, click the Add (+) button next to the set that you want to use. If you apply a set to an existing tactic, the set overwrites all previously existing location targeting.

Location Targeting Rules

You can either Target locations or Exclude them being targeted from the selected locations in the right panel.

When you target multiple locations or codes, the tactic bids on impressions from any of these locations. For example, this tactic targets impressions in Alaska or Hawaii:

This tactic targets impressions from any state in the US except Alaska, as well as impressions from Anchorage, Alaska (the only impressions not targeted are from Alaska outside of Anchorage):