Founded in 1971, Claritas has spent the last 50 years developing insights into the US consumer’s household composition and factors driving behaviors in Purchasing, Finances, Auto, Lifestyle, Technology, Travel, Acculturation, and over 10,000 highly predictive data-driven indicators. Their proprietary data assets give marketers the most complete understanding of the American consumer. Many advertisers analyze their first-party data through the lens of Claritas' data to create comprehensive but simple-to-use cross-channel marketing strategies, actionable across any online or offline medium.

Market Differentiators

Claritas provides various audiences for many industries using best-of-breed datasets to provide marketers with targeted audiences at scale. Their audiences are created in a privacy-compliant manner.


Supported Platforms

  • Web
  • Mobile Web
  • Mobile App

Geographical Availability

  • United States

Vertical Specialization

Claritas works with advertisers and agencies in multiple verticals. They specialize in areas where marketers want to reach the same people across multiple channels and identify valuable prospects through an efficient and consistent look-alike approach.

Data Taxonomy

As a Basis customer, you have access to Claritas' syndicated taxonomy within the platform as well as the ability to add and create custom segments specific to your requirements.

Syndicated Taxonomy

  • Telecom/Technology
  • Financial
  • Auto and Auto Maintenance & Repair
  • Retail
  • Lifestyles, Sports & Leisure
  • Core Claritas Segments including: PRIZM Premier, ConneXions, P$YCLE Premier, IPA & Net Worth

Custom Taxonomy

Segment Creation

Reach out to Claritas support with the details of your intended audience and campaign, and they will make a segment recommendation within approximately 4 hours.

Segment Addition

Claritas distributes segments through LiveRamp integration pipes. After Claritas distributes the segment through LiveRamp, the team at Basis adds the segment within 24 hours of receipt of an automated email from LiveRamp.


Claritas segments range from $0.80 - $1.50 for digital targeting.


Clartias' consumer audiences are sourced primarily from offline data sources, capturing auto, financial, insurance, telecom/technology, retail, restaurant, and lifestyle behaviors and attitudes, as well as Epsilon household demographics. They create audiences that are tied to their comprehensive device graph. Claritas' audiences are actionable across multiple channels and are privacy-compliant while using a complementary mix of proprietary and third-party data suited for many industries. Claritas onboards updates quarterly, and onboarded data is delivered to Basis within several days.

The source data is completely refreshed every 30 days. Incremental matched refreshes are passed to Basis daily.

Provider Collateral

Privacy Policy

Privacy Q&A

Digital IMR Auto Segments - Overview

Claritas Digital Audiences

Claritas Digital Financial Segments

Claritas Digital Telco


PRIZM Premier