Environics Analytics


Environics Analytics is one of North America’s premier marketing and analytics services companies that help customers turn data and analytics into insight, strategy and results. Their team of marketers, modelers and geographers help organizations identify their business problems, develop data-driven solutions and achieve success along every phase of their analytics journey.

Eyeota and Environics Analytics are in data resell agreements. Eyeota onboards Environics Analytics segments on a post-code level in Canada, attaching cookies and MAIDs to their segments to then push to downstream platforms for activation.

Market Differentiator

Established in 2003, they offer the full range of analytical services—from data supplier to strategic consultancy—and provide authoritative reports, software and modelling approaches to solve business challenges.


Supported Platforms

  • Web

  • Mobile Web

  • Mobile App

Geographical Availability

  • Canada

Vertical Specialization

PRIZM (Demographics, Lifestyles, Consumer Behaviors)

Data Taxonomy

As a Basis customer, you have access to Environics' syndicated taxonomy within the platform.

Syndicated Taxonomy

PRIZM consists of 67 segments that capture current demographics, lifestyles, consumer behaviors, and settlement patterns in Canada.


Environics segments are priced at $1.25 CPM.


  • The system categorizes every Canadian neighborhood and postal code into one of 67 distinct lifestyle segments based on the characteristics of households. PRIZM examined five years of neighborhood formation, change and, in numerous cases, stability to better understand the demographic, socioeconomic and behavioral characteristics of consumers.

  • Every edition of PRIZM is developed by a team of experts familiar with the demographics and geography of Canada at both the city and regional levels. The system is built from the ground up using authoritative data from recognized suppliers like Statistics Canada, Canada Post, Canada Revenue Agency, Equifax, TomTom, Environics Research and others.

  • The data is updated annually.

Provider Collateral


Environics One Sheeter