LBDigital
Introduction
LBDigital's data is privacy-compliant, sourced from online and offline partners, and cross-validated for verification. Selections range from B2B, CPG, demographics, health & wellness, purchase, financial, in-market, political, lifestyle, donor, occupation, home and family, home office, young adults, new movers, to ethnicity & trends. Truthset has evaluated their data and found LBDigital demographic data to be the most accurate and scalable of leading data providers.
Market Differentiator
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Audiences have a minimum of 5+ declared touchpoints per record for performance & quality assurance.
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All data is actionable across channels for digital, mobile, social, video, and CTV.
Characteristics
Supported Platforms
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Web
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Mobile Web
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Mobile App
Geographical Availability
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United States
Vertical Specialization
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Consumer Demographics
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Interests/Lifestyle
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Lifestages
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Intent
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Location
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Health and Wellness
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B2B
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Occupation
Data Taxonomy
As a Basis customer, you have access to LBDigital's syndicated taxonomy within the platform, and you have the ability to add and create custom segments specific to your requirements.
Syndicated Taxonomy
The LBDigital taxonomy covers a broad range of consumer segments and demographics, such as children in households, sports, health, and hobbies.
Custom Taxonomy
Segment Creation
To create a custom segment, reach out to LBDigital directly.
Segment Addition
LBDigial uses LiveRamp to get data into Basis. After they add the segment to distribution from within LiveRamp, Basis receives an automated email for the request along with the necessary details. This could take up to three business days. Then, Basis adds the segment within 24 hours of the receipt of the automated email.
Pricing
Pricing for syndicated and custom segments is $1.00 CPM on impressions served.
Methodology
Data is sourced from a network of data partners providing privacy compliant online engagements, brand signals, browser activity, in-market shopping behaviors, location data, purchase transactions, registrations, form fills, surveys, SDKs, and mobile apps. The data updates several times a week with fresh signals.