LoopMe is a technology company that uses AI to improve brand advertising performance and outcomes. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands.

Market Differentiator

LoopMe Audience segments are derived from opt-in mobile surveys delivered to consumers through paid media. Surveys appear in normal ad breaks as consumers engage with content across mobile web apps, giving LoopMe access to 250M users and 90M households.

Their survey technology lets them pulse the market in real time to understand consumer sentiment, purchase consideration, and intent. They use their survey responses as seed data to power our predictive modeling to create audiences at scale. Their segments are refreshed on a weekly basis.

Privacy compliant and non-incentivized, their patented technology leverages AI to identify more users with similar attributes to the respondents, making their segments the most authentic, scalable, and recent group of in-market audiences.


Supported Platforms

  • Web

  • Mobile Web

  • Mobile App

Geographical Availability

  • United States

Vertical Specialization

Mobile Survey based audiences:

  • Demographics

  • Automotive

  • Technology

  • Consumer Interests

  • Lifestyle

Data Taxonomy

As a Basis customer, you have access to LoopMe's syndicated taxonomy within the platform, as well as the ability to add or create custom segments specific to your requirements.

Syndicated Taxonomy

By using LoopMe’s patented survey technology, they're uniquely positioned to create segments for almost any vertical. Historically, their top verticals are demographics, automotive, technology, consumer interests, and lifestyle. In addition to their survey technology, LoopMe has segments derived from their proprietary DMP that includes adding contextual and interest-based audiences.

Custom Taxonomy

Segment Creation

LoopMe has two types of custom segment creation opportunities:

  • Merging existing LoopMe audiences to create one audience. For this, contact your Basis account managers. The SLA is roughly five business days.

  • Deploying a custom mobile survey for a specific client to generate a truly unique and fresh audience.

    • Similarly, Basis CSMs can contact LoopMe to deploy a mobile survey. On average, it takes around two to four weeks, from survey data collection to onboarding with Basis.

Segment Addition

LoopMe distributes segments through LiveRamp integration pipes. After LoopMe distributes the segments through LiveRamp, the Basis team adds the segments within 24 hours of receiving an automated email from LiveRamp.


Syndicated CPMs: $0.50 - $1.50

Custom CPMs: $1.50+


LoopMe collects data in two ways:

  1. Through their mobile survey technology

  2. Through their publisher partners that pass them contextual, location, or interest-based signals

For any survey based audiences, they seek to collect at least 1,000 respondents that they then use to power their predictive models to create scaled audiences for activation.

LoopMe can refresh segments as frequently as weekly.

Provider Collateral

LoopMe Audiences One-Sheet