NOBL
Introduction
The time for ethical digital advertising is here. If your brand is interested in getting phenomenal results from your programmatic dollars while helping clean up the Internet, you’ve come to the right place.
NOBL’s mission is simple:
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Bring advertising back to credible content.
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Get advertisers better results.
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Create a safer, healthier Internet.
Market Differentiators
The programmatic advertising landscape is rife with fraud, disinformation, and low-quality content. By focusing on quality credible content, NOBL targets ads to trustworthy pages that real people read and engage with, avoiding brand safety incidents, funding higher quality outlets, and getting significantly better returns on your media investment. NOBL bases its patented AI on research of rhetoric in the media. NOBL looks for telltale linguistic signatures that are hallmarks of quality writing, good journalism, and trustworthy content. The algorithms then ensure that customers advertise only on those pages that are most likely to engender trust in the reader.
By identifying these more credible pages, even in the long tail where there are fewer bids (and thus lower prices), NOBL increases a campaign's reach and ROI.
Characteristics
Supported Platforms
- Web
- Mobile Web
Geographical Availability
- Global
Data Taxonomy
As a Basis customer, you have access to NOBL's credibility targeting segment. By choosing NOBL, you are able to specifically target pages that have a NOBL credibility rating above their standard threshold. Layering NOBL on top of any other targeting ensures your ads are shown to your target audience on pages they are more likely to trust.
Syndicated Taxonomy
Through NOBL, you will have access to their "Safety through Credibility Targeting" segment. This segment targets the most credible pages, even in long-tail, in English only. NOBL uses rhetorical and linguistic analysis of the text of a page to identify the high-quality pages that can boost your brand’s reputation and deliver a higher clickthrough rate, lower cost-per-click, and reduced fraud.
Pricing
The CPM for using NOBL targeting is $0.21 CPM
Methodology
NOBL continually scans the internet looking for high quality content. Every page is individually evaluated and scored by its Natural Language Processing and Machine Learning algorithms. Those pages that score above the minimum credibility threshold are made available, while the rest are avoided.