Nielsen

Introduction

Nielsen data (including eXelate, VisualDNA, Gracenote and more!) is your trusted provider for ethically-sourced audience data. Nielsen is the global leader in the highest quality of media consumption and purchase-based data, based upon consent-compliance in a privacy-focused world via our truth set panels, including Scarborough, Gracenote and the Nielsen TV, and Online and Audio panels.

Reach your audiences with Nielsen data:

Unparalleled source of purchase data from 80% of US credit card transactions.
CPG sales data powered by Quotient for UPC-level targeting across over 100,000 brands.
An exclusive J.D. Power relationship with over five years of make/model, financial, and trade-in information.
Total TV viewership from Gracenote Smart TV Automatic Content Recognition and Nielsen TV panel data.
The world’s largest database of psychographics from 40MM directly measured profiles.
Pop culture insights sourced from 600,000+ musical artists and their hundreds of millions of fans.

Market Differentiator

Nielsen’s Gracenote Smart TV media consumption and ad exposure segments built from Automated Content Recognition (ACR) technology deployed on over 6MM Smart TVs of a top 4 TV OEM.
Nielsen Buyer Insights purchase-based data sourced via an exclusive partnership representing online and offline credit and debit transactions across all major payment networks including Visa, MasterCard, AmEx and Discover.
The exclusive partnership with J.D. Power for Auto data.

Characteristics

Supported Platforms

Web
Mobile Web
Mobile App

Geographical Availability

United States
Canada

Vertical Specialization

Entertainment (via Gracenote and Nielsen TV)
Auto (via J.D. Power and eXelate)
CPG (via Quotient and eXelate)
Restaurant, Retail, Tech, Travel, Financial (via Nielsen Buyer Insights)

Data Taxonomy

As a Basis customer, you have access to Nielsen's syndicated taxonomy within the platform as well as the ability to add custom segments specific to your requirements.

Syndicated Taxonomy

Nielsen off-the-shelf segments cover everything from demographics to psychographics to purchase, browsing, and media behavior. Nielsen is happy to make segment recommendations for your campaign.

A few of Nielsen’s most popular segments include:

Gracenote Smart TV ACR
Ad Exposure
eXelate demographic
Lifestyle
Intent

Custom Taxonomy

Segment Creation

Nielsen can create custom segments from any of the proprietary data sets: Gracenote, Nielsen TV, Nielsen Buyer Insights, J.D. Power, and Quotient.

Segment Addition

After a segment is created, Nielsen reaches out to Basis. The Basis team surfaces the segment within 24 hours of the receipt of the mentioned information.

Pricing

eXelate Demographic: $0.60 CPM
- Intent: $1.00 CPM
Nielsen Gracenote – Syndicated: $0.90 CPM
- Customs start at $1.20 CPM
Nielsen Buyer Insights – Syndicated: $1.50 CPM
- Customs start at $1.90 CPM
D. Power – Syndicated: $1.00 CPM

Methodology

Nielsen data sets are built from both on and offline sources, all of which is collected and maintained in consent-compliant ways. For information on specific data sets, please consult the Nielsen Data Guide, or reach out to NielsenDataHotline@nielsen.com. Nielsen passes Basis incremental data updates on user segmentation multiple times a day.

Provider Collateral