Nielsen
Introduction
Nielsen data (including eXelate, VisualDNA, Gracenote and more!) is your trusted provider for ethically-sourced audience data. Nielsen is the global leader in the highest quality of media consumption and purchase-based data, based upon consent-compliance in a privacy-focused world via our truth set panels, including Scarborough, Gracenote and the Nielsen TV, and Online and Audio panels.
Reach your audiences with Nielsen data:
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Unparalleled source of purchase data from 80% of US credit card transactions.
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CPG sales data powered by Quotient for UPC-level targeting across over 100,000 brands.
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An exclusive J.D. Power relationship with over five years of make/model, financial, and trade-in information.
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Total TV viewership from Gracenote Smart TV Automatic Content Recognition and Nielsen TV panel data.
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The world’s largest database of psychographics from 40MM directly measured profiles.
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Pop culture insights sourced from 600,000+ musical artists and their hundreds of millions of fans.
Market Differentiator
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Nielsen’s Gracenote Smart TV media consumption and ad exposure segments built from Automated Content Recognition (ACR) technology deployed on over 6MM Smart TVs of a top 4 TV OEM.
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Nielsen Buyer Insights purchase-based data sourced via an exclusive partnership representing online and offline credit and debit transactions across all major payment networks including Visa, MasterCard, AmEx and Discover.
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The exclusive partnership with J.D. Power for Auto data.
Characteristics
Supported Platforms
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Web
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Mobile Web
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Mobile App
Geographical Availability
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United States
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Canada
Vertical Specialization
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Entertainment (via Gracenote and Nielsen TV)
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Auto (via J.D. Power and eXelate)
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CPG (via Quotient and eXelate)
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Restaurant, Retail, Tech, Travel, Financial (via Nielsen Buyer Insights)
Data Taxonomy
As a Basis customer, you have access to Nielsen's syndicated taxonomy within the platform as well as the ability to add custom segments specific to your requirements.
Syndicated Taxonomy
Nielsen off-the-shelf segments cover everything from demographics to psychographics to purchase, browsing, and media behavior. Nielsen is happy to make segment recommendations for your campaign.
A few of Nielsen’s most popular segments include:
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Gracenote Smart TV ACR
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Ad Exposure
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eXelate demographic
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Lifestyle
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Intent
Custom Taxonomy
Segment Creation
Nielsen can create custom segments from any of the proprietary data sets: Gracenote, Nielsen TV, Nielsen Buyer Insights, J.D. Power, and Quotient.
Segment Addition
After a segment is created, Nielsen reaches out to Basis. The Basis team surfaces the segment within 24 hours of the receipt of the mentioned information.
Pricing
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eXelate Demographic: $0.60 CPM
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Intent: $1.00 CPM
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Nielsen Gracenote – Syndicated: $0.90 CPM
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Customs start at $1.20 CPM
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Nielsen Buyer Insights – Syndicated: $1.50 CPM
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Customs start at $1.90 CPM
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D. Power – Syndicated: $1.00 CPM
Methodology
Nielsen data sets are built from both on and offline sources, all of which is collected and maintained in consent-compliant ways. For information on specific data sets, please consult the Nielsen Data Guide, or reach out to NielsenDataHotline@nielsen.com. Nielsen passes Basis incremental data updates on user segmentation multiple times a day.
Provider Collateral
Presentation Decks
Company Overview - Approach to Privacy
Case Study
Nielsen Data Sets - Case Study