Nielsen data (including eXelate, VisualDNA, Gracenote and more!) is your trusted provider for ethically-sourced audience data. Nielsen is the global leader in the highest quality of media consumption and purchase-based data, based upon consent-compliance in a privacy-focused world via our truth set panels, including Scarborough, Gracenote and the Nielsen TV, and Online and Audio panels.

Reach your audiences with Nielsen data:

  • Unparalleled source of purchase data from 80% of US credit card transactions.

  • CPG sales data powered by Quotient for UPC-level targeting across over 100,000 brands.

  • An exclusive J.D. Power relationship with over five years of make/model, financial, and trade-in information.

  • Total TV viewership from Gracenote Smart TV Automatic Content Recognition and Nielsen TV panel data.

  • The world’s largest database of psychographics from 40MM directly measured profiles.

  • Pop culture insights sourced from 600,000+ musical artists and their hundreds of millions of fans.

Market Differentiator

  • Nielsen’s Gracenote Smart TV media consumption and ad exposure segments built from Automated Content Recognition (ACR) technology deployed on over 6MM Smart TVs of a top 4 TV OEM.

  • Nielsen Buyer Insights purchase-based data sourced via an exclusive partnership representing online and offline credit and debit transactions across all major payment networks including Visa, MasterCard, AmEx and Discover.

  • The exclusive partnership with J.D. Power for Auto data.


Supported Platforms

  • Web

  • Mobile Web

  • Mobile App

Geographical Availability

  • United States

  • Canada

Vertical Specialization

  • Entertainment (via Gracenote and Nielsen TV)

  • Auto (via J.D. Power and eXelate)

  • CPG (via Quotient and eXelate)

  • Restaurant, Retail, Tech, Travel, Financial (via Nielsen Buyer Insights)

Data Taxonomy

As a Basis customer, you have access to Nielsen's syndicated taxonomy within the platform as well as the ability to add custom segments specific to your requirements.

Syndicated Taxonomy

Nielsen off-the-shelf segments cover everything from demographics to psychographics to purchase, browsing, and media behavior. Nielsen is happy to make segment recommendations for your campaign.

A few of Nielsen’s most popular segments include:

  • Gracenote Smart TV ACR

  • Ad Exposure

  • eXelate demographic

  • Lifestyle

  • Intent

Custom Taxonomy

Segment Creation

Nielsen can create custom segments from any of the proprietary data sets: Gracenote, Nielsen TV, Nielsen Buyer Insights, J.D. Power, and Quotient.

Segment Addition

After a segment is created, Nielsen reaches out to Basis. The Basis team surfaces the segment within 24 hours of the receipt of the mentioned information.


  • eXelate Demographic: $0.60 CPM

    • Intent: $1.00 CPM

  • Nielsen Gracenote – Syndicated: $0.90 CPM

    • Customs start at $1.20 CPM

  • Nielsen Buyer Insights – Syndicated: $1.50 CPM

    • Customs start at $1.90 CPM

  • D. Power – Syndicated: $1.00 CPM


Nielsen data sets are built from both on and offline sources, all of which is collected and maintained in consent-compliant ways. For information on specific data sets, please consult the Nielsen Data Guide, or reach out to Nielsen passes Basis incremental data updates on user segmentation multiple times a day.

Provider Collateral

Presentation Decks

Company Overview - Approach to Privacy

Nielsen Data Guide for Centro

Case Study

Nielsen Data Sets - Case Study

One Pagers

Nielsen Data Sets

Exelate - Smart TV Segments