Tunnl (Deep Root Analytics)


Tunnl is a data intelligence firm powering brand, purpose-driven, and issue advocacy efforts. They identify, create, and connect customers with the audiences that matter most. As more consumers turn to brands to solve social issues in the world around them, the expectation and responsibility placed on corporations continues to increase. Tunnl provides deeper, richer data through an easily integrated platform to get customers the precise results they need to take action.

Market Differentiators

Tunnl uses nearly a quarter century of accumulated analytics and current microtargeting data to create new audiences across the country. This data is up to date and relevant, focusing on brand and corporate reputation campaigns, advocacy, public affairs, and ongoing current events.


Supported Platforms

  • Web
  • Mobile Web
  • Mobile App

Geographical Availability

  • United States

Vertical Specialization

  • B2B

Data Taxonomy

As a Basis customer, you have access to Tunnl's syndicated taxonomy within the platform as well as the ability to add and create custom segments specific to your requirements.

Syndicated Taxonomy

Corporate responsibility, political, energy/climate, advocacy, and economic categories make up most of Tunnl's pre-built audiences. These audiences are enhanced via nationwide surveys where individuals respond to a relevant questionnaire, providing accuracy surrounding each specific audience.

Custom Taxonomy

Segment Creation

A customer must have a business relationship with Tunnl to create custom segments. For more information, reach out to your Tunnl contact.

Segment Addition

Tunnl uses LiveRamp to get data into Basis. After Tunnl adds the segment to distribution from within LiveRamp, Basis receives an automated email for the request along with the necessary details. This could take up to three business days. Then, the Basis team adds the segment within 24 hours of the receipt of the automated email.


Standard & Custom Segments: $1.50 CPM

Streamers: $2.50 CPM


Tunnl collects data via surveys as well as large-scale observed media behavior datasets, such as set top box data. In all cases, models are built on these datasets and projected onto the whole population. Tunnl offers monthly refreshes for all pre-built segments, which are pushed through LiveRamp.

Provider Collateral

Tunnl Audiences

Data-driven audiences for purpose-driven marketing

Tunnl Taxonomy.xlsx (with Audience Descriptions)