Delivery sources allow you to track performance metrics (such as impressions and clicks) for campaigns at the line item level. Delivery sources include third-party services like Google Ads, Facebook, and LinkedIn, as well as ad tags and tracking pixels. Once a campaign is approved, you can link or upload delivery sources and map them to line items.
Mapped delivery data appears in Analytics mode, reports, and client billing. In Analytics mode, you can see each line item's mapped delivery sources and view real-time performance data such as impressions, clicks, and CTR.
Open your campaign's Delivery mode to manage your delivery sources. In Delivery mode, you can:
- Link delivery sources
- Map delivery sources to line items
- Select the metrics that you want to track for each source
Campaign > Delivery Mode
Note: Users must have Delivery Source Management permissions to manage delivery sources.