Connatix
Summary
Connatix is a video technology company that powers the world’s stories with effortless, empowering, and inspiring solutions. Through a proprietary full-stack platform, Connatix helps publishers deliver, monetize, analyze and create video, while providing advertisers with premium video inventory and precise Deep Contextual™ targeting. The private equity-backed business works with leading publisher groups, brands and agencies, and has been included on the Inc. 5000 and AdExchanger Programmatic Power Players list for two consecutive years. Founded in 2014, Connatix is headquartered in New York City and continues to expand its global footprint with offices in London, Cluj-Napoca, and Tel Aviv.
At a Glance
| Top Geos | Traffic Types | Formats |
|---|---|---|
|
US - 96% GB - 2% Other - 2% |
CTV - 62% Web - 13% Mobile Web - 13% Mobile App - 12% |
Video - 100% |
For the most up-to-date information on avails and specific inventory, go to the Inventory Directory in Basis.
Technical Considerations
No special requirements.
Programmatic Guaranteed
Programmatic Guaranteed (PG) is supported on Connatix. Whereas on most exchanges, programmatic guaranteed deals are strictly 1:1 between the buyer and the publisher, Connatix also offers programmatic guaranteed deals across their entire exchange.
Negotiations are handled manually between the buyer and the seller. The seller will provide the deal ID to the buyer, who can then put it into their My Deals library. Seats are assigned 1:1 with DSP Advertiser IDs. If a publisher asks which seat to send a deal to, inform them of the DSP Advertiser ID.
Buyer should inform the seller of the adomain (known as the Brand Domain in Basis) that the ads will use. Most ideally, if the ads are already uploaded to the DSP and approved by our reviewers, the DSP UI can be checked to see what the configured adomain is.
Sensitive Categories
Cannabis - PMP Only
CBD - PMP Only