Equativ
Summary
Equativ is a leading independent ad tech platform built to serve the interests of both advertisers and publishers. Equativ provides brand and privacy-safe solutions that empower its clients to achieve maximum impact, while respecting the rights of consumers, and combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication.
Headquartered in New York and Paris, Equativ operates globally with a team of 600 employees in 16 offices. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology.
At a Glance
| Top Geos | Traffic Types | Formats |
|---|---|---|
|
US - 60% ES - 4% FR - 3% BR - 3% Other - 30% |
55% - Web 40% - App 5% - CTV |
Display - 65% Video - 30% Native - 5% |
For the most up-to-date information on avails and specific inventory, go to the Inventory Directory in Basis.
Technical Considerations
No special requirements.
Programmatic Guaranteed
Programmtic Guaranteed (PG) is supported on Equativ.
Negotiations are handled manually between buyer and seller; the seller will provide the deal ID to the buyer, who can then put it into their My Deals library.
PG deals are not treated specially or differently than other ways of transacting with regards to possible blockers. Publisher ad quality rules are not automatically overridden for PG deals. It is suggested that publishers ensure the relevant adomain (known as the Brand Domain in Basis) and categories are allowlisted. The buyer should inform the seller of the adomain that the ads will use. Ideally, if the ads are already uploaded to Basis and approved by our reviewers, the buyer can check in Basis to see what the configured adomain is.
PG deals on Equativ are scoped to a particular DSP seat. We have assigned seats that are assigned 1:1 with DSP Advertiser IDs. If a publisher asks which seat to send a deal to, inform them of the DSP Advertiser ID. Publishers select the seat from a list in the publisher UI, and the publisher will see both the seat name and seat ID.
Sensitive Categories
Cannabis - Permitted via Open Market and PMP
CBD - Permitted via Open Market and PMP
Alcohol - Permitted via Open Market and PMP
Tobacco - Permitted via Open Market and PMP
Pharma - Permitted via Open Market and PMP
Political - Permitted via Open Market and PMP