InMobi
Summary
The InMobi exchange helps marketers achieve their branding and performance goals on mobile devices worldwide. Their mobile ad exchange is the world's largest and is integrated directly with 40,000+ apps and 120+ demand-side platforms (DSP). Over 200,000 advertisers reach 2B+ mobile users on a wide variety of apps across the globe on their exchange. InMobi's ever-expanding support for privacy-safe targeting options, support for full-funnel measurement options, and different access paths (open exchange and curated deals) help marketers drive real connections with their customers.
At a Glance
| Top Geos | Traffic Types | Formats |
|---|---|---|
|
US - 89% CA - 2% AR - 1% MX - 1% BR - 1% Other - 6% |
Mobile App - 95% Mobile Web - 5% |
Display - 67% Video - 24% Audio - 5% Native - 5% |
For the most up-to-date information on avails and specific inventory, go to the Inventory Directory in Basis.
Technical Considerations
No special requirements.
Sensitive Categories
CBD - Allowed for PMP and Open Market*
Cannabis - Allowed for PMP and Open Market*
Political - Allowed for PMP and Open Market*
*Acceptance of sensitive categories such as cannabis, CBD, and politics are dependent on the publisher-accepted advertiser IAB categories.