Index Exchange

Summary

Index Exchange is the most efficient ad marketplace for media buyers to deliver quality, relevant ad experiences on any screen through any ad format. They offer omnichannel inventory through their video-first platform and maintain direct relationships with premium partners, allowing you to access top media owners at a global scale. Index Exchange is dedicated to building a safe and transparent omnichannel marketplace with the highest-quality inventory to provide a trusted experience for consumers.

With Index, you can:

  • Realize the true value of connected TV (CTV) through their dynamic marketplace, designed for precise delivery and maximized yield.

  • Activate their turn-key Inventory Packages or leverage their dedicated partnerships team for inventory curation tailored to your campaign needs.

  • Create programmatic guaranteed (PG) deals for CTV and online video (OLV), benefitting from competitive take rates that maximize the value of your ad spend while delivering in full with low error rates.

At a Glance

Top Geos Traffic Types Formats

US - 64%

GB - 11%

DE - 6%

ES - 5%

Other - 14%

Mobile Web - 49%

CTV - 12%

Web - 32%

Mobile App - 8%

Display - 57%

Video - 40%

Native - 3%

For the most up-to-date information on avails and specific inventory, go to the Inventory Directory in Basis.

Programmatic Guaranteed

Programmatic Guaranteed (PG) is supported on Index Exchange.

Negotiations are handled manually between the buyer and the seller. The seller provides the deal ID to the buyer, who can then put it into their My Deals library. Seats are assigned 1:1 with DSP Advertiser IDs. If a publisher asks which seat to send a deal to, inform them of the DSP Advertiser ID.

Creatives are automatically sent to Index Exchange for audit after they have been uploaded to the DSP and added to a tactic that is targeting the exchange.

Technical Considerations

No special requirements.

Sensitive Categories

CBD - Allowed for PMP and Open Market

Cannabis - Allowed for PMP and Open Market

Pharmaceutical - Allowed for PMP and Open Market

Exchange Provided Documentation

Coming soon!