Magnite CTV

Summary

Magnite CTV is a complete software platform to manage premium video advertising. They engineer the most robust suite of analytics, automated decisioning, and integrated programmatic, and direct monetization tools in the industry. Global publishers require total command of their business; Magnite's independent solution empowers unbiased decisions for the best revenue outcomes.

At a Glance

Top Geos	Traffic Types	Formats
US - 95% CA - 2% MX - 1% Other - 2%	CTV - 91% Mobile App - 6% Web - 2% Mobile Web - 1%	Video - 100%

For the most up-to-date information on avails and specific inventory, go to the Inventory Directory in Basis.

Technical Considerations

No special requirements.

Programmatic Guaranteed

Programmatic Guaranteed (PG) is supported on Magnite CTV. We are additionally certified by Hulu for PG transactions with them using Magnite CTV. For Hulu, please contact your CSM or the support team for further details.

Negotiations are handled manually between the buyer and the seller. The seller will provide the deal ID to the buyer, who can then put it into their My Deals library. Seats are assigned 1:1 with DSP Advertiser IDs. If a publisher asks which seat to send a deal to, inform them of the DSP Advertiser ID.

The buyer should inform the seller of the adomain (the Brand Domain in Basis) that the ads will use. Ideally, if the ads are already uploaded to Basis and approved by our reviewers, Basis can be checked to see what the configured adomain is.

Small deals don't pace well.

As of September 7, 2022, Magnite CTV does not handle pacing for small deals well. A PG test campaign for 5,000 impressions delivered nearly instantly instead of paced over the intended period. Magnite is aware of this and will improve it, but please keep in mind if striking a very small deal.

Sensitive Categories

CBD - PMP Only

Exchange Provided Documentation

Coming soon!