Magnite DV+
Summary
Magnite DV+'s pioneering technology created a new model for the advertising industry. Today, their automated advertising platform is used by the world’s leading publishers and applications to transact with top brands around the globe enabling them to reach more than one billion consumers.
At a Glance
Top Geos | Traffic Types | Formats |
---|---|---|
US - 77% GB - 4% DE - 3% Other - 16% |
Mobile Web - 45% Mobile App - 37% Web - 18% |
Display - 57% Video - 28% Audio - 14% Native - 1% |
For the most up-to-date information on avails and specific inventory, go to the Inventory Directory in Basis.
Technical Considerations
No special requirements.
Programmatic Guaranteed
Programmatic Guaranteed (PG) is supported on Magnite DV+.
Negotiations are handled manually between the buyer and the seller. The seller will provide the deal ID to the buyer, who can then put it into their My Deals library. Seats are assigned 1:1 with DSP Advertiser IDs. If a publisher asks which seat to send a deal to, inform them of the DSP Advertiser ID.
Buyer should inform the seller of the adomain (the Brand Domain in Basis) that the ads will use. Ideally, if the ads are already uploaded to Basis and approved by our reviewers, Basis can be checked to see what the configured adomain is.
Sensitive Categories
CBD - PMP Only
Exchange Provided Documentation
Coming soon!