OpenX

Summary

OpenX powers highly relevant advertising at global scale, delivering quality and value to brands, publishers and consumers across every type of connected screen and ad format. The company’s leading technology aggregates, curates and values consumer interest in real time on one of the world’s largest and highest quality ad exchanges to ensure marketers reach exactly the audience they want. OpenX serves more than 30,000 of the world’s most recognized brands, more than 1,200 websites and more than 2,000 premium mobile apps.

At a Glance

Top Geos Traffic Types Formats

US - 84%

CA - 3%

GB - 2%

MX - 2%

Other - 9%

Mobile Web - 35%

Web - 25%

Mobile App - 21%

CTV - 19%

Display - 51%

Video - 49%

For the most up-to-date information on avails and specific inventory, go to the Inventory Directory in Basis.

Technical Considerations

Celtra Interscroller and Miniscroller on OpenX

Interscroller and Miniscroller ads are treated as 300x250 by OpenX. As such, special handling is required on Basis DSP to ensure that ads are approved and no accidental delivery occurs.

Uploading the Ad

When uploading the ad, upload as a standard Ad Tag, size 300x250.

Include OpenX/CeltraDeal in the ad name.

Campaign Targeting

Make sure that you only target the OpenX Celtra deal. As the ad size is 300x250, unless you make sure that the ad is used only in campaigns targeting the OpenX deal, it will bid on any auction where the size is 300x250. If this occurs, the ads will run in places where they cannot render correctly and are not permitted by publishers. This will be deemed an ad quality violation, and no refunds will be provided.

Contact Support

Since this is not normally a permissible ad, you need to specially request approval for these ads. They may be denied during the review process otherwise. After you have configured the ad(s) and campaign(s), please contact Basis support and request special approval of these ads. Indicate the ad ID and state that you have correctly targeted your campaigns and are not using the ad in any other campaigns targeting other inventory.

Programmatic Guaranteed

Programmatic Guaranteed (PG) is supported on OpenX.

Negotiations are handled manually between the buyer and the seller. The seller provides the deal ID to the buyer, who can then put it into their My Deals library. Seats are assigned 1:1 with DSP Advertiser IDs. If a publisher asks which seat to send a deal to, inform them of the DSP Advertiser ID.

Buyer should inform the seller of the adomain (known as the Brand Domain in Basis) that the ads will use.

  • On OpenX, publishers can block or allow by named brands, such as Ford, or by adomain (known as the Brand Domain in Basis) directly. Ideally, if the ads are already uploaded to Basis and approved by our reviewers, the buyer can check in Basis to see what the configured adomain is.

  • OpenX maps adomains to named brands internally. Accordingly, if there is a novel adomain that OpenX has not seen before, it's treated as unbranded by OpenX. Watch out for possible confusion stemming from this.

    For example, if the ad's adomain is fordsummersale.com and OpenX has never seen this before, it's treated as unbranded by OpenX, not as Ford. The publisher may have set Ford as an allowed brand, but since OpenX has not linked adomain fordsummersale.com to the named brand Ford, the bids may not be allowed to win; the allowlisting of brand Ford has no effect.

  • OpenX does not rely on our categorization of the ad for category blocks, instead relying on their own, internal categorization of adomains. Accordingly, category blocks the publisher sets are applied based on OpenX's determination of the category of an adomain, not the categories we set.

Sensitive Categories

Cannabis - Permitted via Open Market and PMP

CBD - Permitted via Open Market and PMP

Exchange Provided Documentation

Coming soon!