Outbrain
Summary
Outbrain is the preferred programmatic partner for brands who want to reach audiences at scale across the open web, providing unparalleled, exclusive real estate on the world's best publishers. We have exclusive relationships with many of the world’s largest media properties, including CNN, Washington Post, NY Post, MSN, Daily Mail, Fox News, Vox and thousands more, reaching 1 Billion unique visitors monthly.
Outbrain provides buyers:
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Unrivaled scale on the open web, with exclusive placements reserved for Outbrain buyers
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A unique approach to performance: leveraging 15 years of code-on-page insights, they are experts in predicting user engagement and performance. With their proprietary prediction engine, they can deliver full funnel, multi-channel solutions that perform against a range of KPIs, empowering advertisers to do more with their programmatic dollars.
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Unique deal packages unlike what other SSPs offer, powered by their prediction technology and built for precision performance without using cookies.
Outbrain has deep expertise in creating native experiences that are designed for audience interaction and engagement. Now, they have evolved their advertiser business with an entirely new sub-brand, Onyx, that brings this expertise to large-format, rich-media High-Impact Display and Video experiences available to Basis buyers using PMP deal. Onyx leverages their powerful prediction technology in a new way — predicting the moments likely to drive attention, by ingesting 1 billion context and interest signals per minute. The attention Onyx delivers is verified and measured by Adelaide, leading attention measurement platform. Onyx is also verified by DoubleVerify for brand safety and fraud.
To get started with Outbrain’s unique PMP offerings; reach out to info@outbrain.com.
At a Glance
| Top Geos | Traffic Types | Formats |
|---|---|---|
|
US - 47% FR - 7% GB - 6% IT - 6% Other - 34% |
Mobile Web - 67% Web - 23% Mobile App - 10% |
Native - 81% Display - 19% |
For the most up-to-date information on avails and specific inventory, go to the Inventory Directory in Basis.
Technical Considerations
Onyx high impact placements have special creative requirements. High Impact Display requires a deal ID. Creative requirements are outlined in the Onyx documentation below.
Sensitive Categories
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