PubMatic

Summary

PubMatic is an automation solutions company for an open digital media industry. Featuring the leading omni-channel revenue automation platform for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing nearly one trillion ad impressions per month, PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands. Since 2006, PubMatic’s focus on data and technology innovation has fueled the growth of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 12 offices and nine data centers worldwide.

At a Glance

Top Geos	Traffic Types	Formats
US - 89% GB - 2% BR - 1% Other - 8%	Mobile App - 34% Mobile Web - 33% CTV - 18% Web - 16%	Display - 49% Video - 49% Native - 2%

For the most up-to-date information on avails and specific inventory, go to the Inventory Directory in Basis.

Programmatic Guaranteed

Programmatic Guaranteed (PG) is supported on PubMatic.

Here's a few details to be aware of:

• Buyers do not need to specify a specific seat at this time when negotiating deals on PubMatic. However, for the sake of future-proofing, we have already configured that the advertiser ID is used as the seat ID.

• PG deals do not supersede exchange-level ad quality rules, and do not ordinarily supersede publisher ad quality rules. Publishers can however set a PG deal to ignore their usual ad quality rules.

• Advertiser or brand allowing and blocking is handled by advertiser domain. The buyer should inform the seller of the adomain (known as the Brand Domain in Basis) that the ads will use. Ideally, if the ads are already uploaded to Basis and approved by our reviewers, the buyer can check in Basis to see what the configured adomain is. If the ads haven't been uploaded yet and the buyer is unsure about the correctness of the value they intend to enter, such as whether or not it might be changed by a reviewer, they can open a support ticket to ask.

• Category blocks are enforced based on the combination of the DSP's declaration of the category plus internal categorization performed by PubMatic. PubMatic's categorization is unknown to us – but this is something that should be considered if a PG campaign is not spending.

Technical Considerations

No special requirements.

Sensitive Categories

CBD - Allowed for PMP only

Cannabis - Allowed for PMP only

Native Advertising

Access premium native inventory with the benefits of PubMatic's scale and supply path efficiency. Buyers face challenges surrounding complexity, opaque activation and poor buy-side addressability. Partner with an independent technology company that delivers efficiency, control, transparency, quality supply as well as premier sell-side addressability.

Native Format highlights include:

• High performing inventory

• Supply Path Optimizations

• Curated Auction Packages

• Scalability Across Device Types

• Responsible Media Investments

Exchange Provided Documentation

Coming soon!