Smaato

Summary

Smaato is a global, omnichannel ad marketplace for publishers and marketers. They enable publishers to strengthen their ad revenue potential and maximize ad earnings, while helping marketers to connect with high-value audiences on any channel of choice. Built for simplicity, their controls for targeting and optimization allow publishers to monetize their data and inventory efficiently and allow advertisers to activate campaigns on curated audience segments around the world and on any device.

At a Glance

Top Geos	Traffic Types	Formats
US - 99% Other - 1%	Mobile App - 52% CTV - 28% Mobile Web - 13% Web - 8%	Video 45% Display 44% Native 12%

For the most up-to-date information on avails and specific inventory, go to the Inventory Directory in Basis.

Technical Considerations

No special requirements.

Review Smaato's Marketers FAQ support page

Sensitive Categories

Review Smaato's Demand Policies support page

They are open to run:

• Alcohol - PMP only

• CBD - PMP only

• Political - PMP only

Pre-Packaged Deal Portal

Review Smaato's Deal Portal support page and reach out to your account representative to get started.

Pre-Packed Deals include, but aren't limited to:

• IAS-Enabled Viewability

• Video Completion Rate

• Tentpole Events

• CTV

• DE&I

Custom Deals

Custom deals include: 

• Audience Targeting:

  • Proprietary Audiences

  • 3p Integrations

  • Onboarding 1st Party Data

  • Audience GeoSegments

  • Visual Intent Targeting (Getty Images)

  • Moments.AI (Contextual)

  • Adelaide Attention Units

Exchange Provided Documentation

Coming soon!