Taboola
Summary
Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business Insider, The Independent, El Mundo and Yahoo. More than 13,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. The company has offices in 18 cities worldwide, including New York and Tel Aviv.
At a Glance
| Top Geos | Traffic Types | Formats |
|---|---|---|
|
US - 82% GB - 6% BR - 3% MX - 2% Other - 7% |
Mobile Web - 47% Web - 38% Mobile App - 14% CTV - 1% |
Display 45% Video 41% Native 14% |
For the most up-to-date information on avails and specific inventory, go to the Inventory Directory in Basis.
Technical Considerations
JS Trackers
Taboola only supports JS trackers from DoubleVerify. Bids using creatives with JS trackers from other vendors will be rejected by Taboola at auction time. Image based trackers should be used instead.
Sensitive Categories
Cannabis - Permitted using PMP only
CBD - Permittedusing Open Market and PMP
Exchange Provided Documentation
Programmatic Video with Taboola