Targetspot

Summary

Targetspot is a uniquely diversified digital audio platform designed to connect brands with consumers through the power of sound. Targetspot extends and enhances any advertising campaign with their large network of publishers. Targetspot listeners are identified through 15,000+ audience segments across mobile, desktop, smart speaker, Sonos, OTT, and podcast inventory.

At a Glance

Top Geos	Traffic Types	Formats
US - 62% CA - 10% CO - 5% FR - 3% Other - 20%	Mobile App - 46% Mobile Web - 31% Web - 21% CTV - 2%	Audio - 100%

For the most up-to-date information on avails and specific inventory, go to the Inventory Directory in Basis.

Technical Considerations

No special requirements.

Programmatic Guaranteed

Programmatic Guaranteed (PG) is supported on Targetspot, but be aware of the following:

• When negotiating deals on Targetspot, you don't need to specify a specific seat at this time . However, for the sake of future-proofing, Basis already configured that the advertiser ID is used as the seat ID.

• PG deals do not supersede exchange-level ad quality rules, and do not ordinarily supersede publisher ad quality rules.

• Advertiser or brand allowing and blocking is handled by advertiser domain. You should inform the seller of the adomain (known as the Brand Domain in Basis) that the ads will use. Ideally, if the ads are already uploaded to Basis and approved by our reviewers, you can check in Basis to see what the configured adomain is. If the ads haven't been uploaded yet and you are unsure about the correctness of the value you intend to enter, such as whether or not it might be changed by a reviewer, you can open a support ticket to ask.

• Category blocks are enforced based on the Basis' declaration of the category.

Sensitive Categories

Coming soon!

Exchange Provided Documentation

Coming soon!