Tubi
Summary
Tubi is FOX’s break through ad-supported streaming platform, giving advertisers the power to reach massive incremental audiences everywhere streaming free content in a hyper-personalized environment across 25+ platforms and devices.
At a Glance
| Top Geos | Traffic Types | Formats |
|---|---|---|
|
US - 100% |
CTV - 87% App - 10% Web - 3% |
Video -100% |
For the most up-to-date information on avails and specific inventory, go to the Inventory Directory in Basis.
Technical Considerations
No specific considerations.
Programmatic Guaranteed
Programmatic guaranteed (PG) is supported on Tubi. Here are some things to know:
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Specifying a seat ID isn't required. However, we have configured seat IDs 1:1 with DSP Advertiser ID, if a customer wants to specify.
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Before an ad can serve, there is a transcoding process. This process clears almost immediately and isn't a point of concern.
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There is a creative audit for newly observed advertiser domains. If the advertiser domain isn't yet audited, the ad will only run on 12+ rated inventory. The audit is expected to take approximately one business day from when bidding starts. This will not be considered a reason that a deal is not being fulfilled as expected.
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PG is subject to the usual category or brand blocks.
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Usually, we bid with deal bids regardless of what is indicated in the bid request. Exchanges simply discard bids they don't like based on the category and adomain in our bid response if we bid regardless of what the bid request says. This is not the case on Tubi. At their request, we have disabled this deal bidding override. Accordingly, if the category or brand is indicated as blocked in the bid request, we will not bid. Be aware of this, as this differs from our behavior on other exchanges. Category or brand blocks are a reason we may not bid on Tubi, whereas we would always bid regardless on other exchanges.
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Sensitive Categories
CBD - Permitted with PMP only.
As per Fox policy, only FDA approved CBD products (which may not even exist) may be advertised.