Insights Pre-built Reports

Insights supports canned reports providing historical data relative to campaign analytics, client and brand, and vendors and properties. The past data assists on planning campaigns and deciding on high-level business solutions. The canned reports are available under the Open Report button drop menu selection:

Report Name	Description	Analysis Benefits
Client and Brand Report	Year-to-date spend for your Client and Brand separated by month.	Analyze clients and brands level data for overall business health
Contracted vs Actual Billing Monthly	Total spend and impressions delivered vs. contracted amounts	Analyze spend, delivery, and potential variances against contracted budgets
Lifetime Dual-Metric Chart	Lifetime data for two objectives in live campaigns	Analyze historic data for two campaign objectives to improve optimization decisions
Pacing & Multiple Metric Data	Lifetime performance analytics for all brands and campaigns	Analyze brand and campaign level data for overall business health
Property Rates by Vendor	Contracted CPMs received on your campaigns by property and by ad size	Analyze all property rates on past plans and for future line item negotiations
Single Metric Chart	Live campaign KPI data over the past 30 days	Analyze historic data for a campaign objective to improve optimization decisions
Spend by Property Type	Contracted spend by property type	Analyze campaign performance data for improving planning decisions
Spend Tracking by Client	Total spend for clients with live campaigns over the past 30 days	Analyze spend trends for pacing decisions
YTD Campaign Analytics Report	Year-to-date of performance analytics for all campaigns and properties	Analyze performance metrics of all of your campaigns at a high-level along with the details for future line item negotiation
YTD Vendor and Property Spend	Year-to-date contracted spend with the vendors/properties on your campaigns	Analyze high-level business concerns and decide on improvements

Select Platform List when a campaign has a multiple Platform types. Refer to the Property Rates by Vendor and YTD Vendor and Property Spend reports as examples.

You have the option to open the pre-built report and save it locally. The report name appears on the Layout page.