G

Total profit (or expense) spent on a line item

Total amount ($) of gain or loss based on the total (gross) spend of the line items minus the media costs

Primary group of people in a specific location usually an advertising campaign aimed at the appeal

Also known as Geo-target

Information or areas available to all users

Client/brand objective and the reason of the investment in a campaign

In Basis:

Goal - Target amount

Goal Type - Target KPI category for the campaign.

Goal is specified up to 4 decimal points in Basis. The maximum goal value is 999 billion. (16 total digits including the 4 decimal points)

Google Ad Manager - tool to monetize content for connected TV, mobile pages, and apps

Also known as DoubleClick for Publishers, DoubleClick Ad Exchange

Google Ads - Full range of advertising capabilities by Google

Also known as Google Google Ads

Campaign Manager 360 - advertisement technology management (ad server)

Offers data delivery integration with the campaign plan

Also known as DoubleClick Manager, DoubleClick Search, Campaign Manager, Search Ads 360

Total amount of media, ad serving, and margin costs

Total amount (price) including media, ad serving, margin, etc. fees to an agency

Also known as Client Contracted Amount, Client Cost

Total client value or price of advertising products and services based on the insertion order

Total rates the client/brand pays for the campaign including media, ad serving, and margin

Aggregated at the line item of the total gross spend

Also known as Total Spend, Total (Gross) Spend

Gross Rating Points

GRP = (Impressions / Universe Estimate) * 100

Aggregate total (sum) of ratings