O

KPI Campaign goals including strategy, budget, duration, and target

In Basis, the objectives and KPIs represent as part of the campaign goals.

(Refer to Goal.)

Products, content, and services for payment

Property (inventory space) not online

Combination of online and offline ad buys

Pacing - On Schedule Indicator % : Actual total spend compared to the projected spend-to-date. The percentage assumes an even delivery through the line item and projects the total budget based on the projected spend.

Introduction training including new or modified information

Platform type for an ad placement excluding tablet, mobile, web browser

Online Publishers Association

Trade association representing a segment of online publishers (www.online-publishers.org)

Units scheduled for purchasing based on the insertion order

Buying method for inventory such as Google Ads or Facebook

In Basis:

Apply automatic bid and status optimizations at the domain or placement level.

Clause in an underwriting agreement allows cancellation for specified reasons without penalty.