W
Return to List of Common Terms
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WAP display ad |
Wireless Application Protocol display advertisement |
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Web browser |
Platform type for an ad placement Also known as Desktop |
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Web Publisher |
Software program or application for creating Web pages Property Website type in Basis |
| Website |
Property browser page (site) Property type in Basis |
| Windows Authentication | Secure form of credentials with the user name and password across networks |
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Withdrawn |
Status of an Insertion Order (IO) An IO with a withdrawn status is replaced by a revised (new) IO. |
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Workflow |
Step-by-step progression or framework of purchasing online advertising |