Units Fields Table
| Line Item Units Column | ||
|---|---|---|
|
Rate Type (Selection) |
Units Displayed (Enter Qty Value) |
Tool Tip (Cursor Hover) |
|
CPM |
imps |
Cost Per Impression |
|
CPC |
clicks |
Cost Per Click |
|
Dynamic CPM |
imps |
Dynamic Cost Per Impression |
|
Dynamic CPC |
clicks |
Dynamic Cost Per Click |
| Dynamic CPCV | compl views (CV) | Dynamic Cost Per Completed Views |
|
CPCV |
views |
Cost Per Completed View |
|
CPA |
actions |
Cost Per Action |
|
CPV |
cmpl views |
Cost Per View |
|
CPVI |
vwble imps |
Cost Per Viewable Impression |
|
Flat imps |
imps |
Flat |
|
Flat views |
views |
Flat |
|
Flat cmpl views |
cmpl views |
Flat |
|
AV imps |
imps |
Added Value |
|
AV views |
views |
Added Value |
|
AV cmpl views |
cmpl views |
Added Value |