Brands and DSP Assets
In the DSP, creatives and pixels can be used by any tactic within a brand.
![A graphic showing how a brands can have multiple groups, tactics, creatives, and pixels but cannot share these assets](../Resources/Images/PDSP/Brands/brands_PDSP.png)
For example, a creative can be linked to any tactic within one brand, but creatives cannot be shared between brands. In the illustration above, Creative 1 or Creative 2 can be used by any of the Brand 1 tactics (Tactic 1, Tactic 2, or Tactic 3), but not by any of the Brand 2 tactics.
![A graphic showing how a creative can be used in multiple tactics within the same brand](../Resources/Images/PDSP/Brands/brands_ads_pdsp.png)