Basis provides a digital advertising solution with an end-to-end technology that manages campaign goals. Basis is the software solution for planning, buying, monitoring, and billing reconciliation across various purchase methods, collaborators, and placements needed to build an effective digital media campaign. The user-friendly platform connects with existing systems in the ad tech space facilitating a more seamless and complete digital media experience. It brings together the entire workflow of digital advertising from brief creation through financial reconciliation and everything in between.

With Basis Direct, Search, and Social, your buyer and vendor media team organizes, plans, negotiates, executes, monitors, and reconciles all aspects of your digital ad goals and objectives. Basis provides ongoing communication and knowledge sharing between team members streamlining campaign execution. The buyers (buyers) plan, manage, negotiate, and communicate with vendors collaboratively to meet client goals. The buyers and vendors have the ability to plan, view, and monitor the campaign status, adjust delivery and costs data, and provide billing and performance reports with full communication within Basis.

Basis DSP supports display, social, video, native and mobile, including smartphones and tablet apps, mobile web and mobile video campaigns. With access to more than 30 exchanges, 1000 private marketplace deals, 20 third-party data providers, 6 billion users and 2 trillion impressions per month, Basis has the power to meet all of your programmatic needs.

Basis provides centralizing the following ad technology:

  • Universal campaign reporting and optimization
  • Business intelligence and Insights
  • Third-party integration
  • Vendor relationship management
  • RFP, negotiations, and contract management
  • Financial reconciliation
  • Performance satisfaction

You view and monitor the campaign status, adjust delivery data, and communicate with the account users in the Basis application from beginning-to-end.  The dashboard views a campaign index, status, brand, date, and action required.  An activity feed keeps track your campaign changes.  And notifications display your organization's campaign changes. You collaborate with the account users with versioned plans and communicate within the application.  Basis also allows revisions and adjustments throughout the campaign. Final billing facilitation allows streamlined process for final accounting and finance.