Performance Report
Performance Reports break down performance data for a single campaign. You can see net or gross values and can break out spend for media, ad serving, and add-ons instead of viewing total spend.
Each row in a performance report represents a single line item on an individual property. Packages are treated as a single line item. The report shows the condensed values for the total package in a single row in the Excel file.
Performance Report Fields Table
| Name | Format | Description | Example |
|---|---|---|---|
|
Property |
URL |
Location, site, or name of the ad space Add-ons: Service Provider/Type |
jones.com Add-ons: Nielsen/Brand Study |
|
Line Item |
Text |
Description of the line item with information such as target, market, and category For Add-ons: Description of the add-on service |
Tech, Science, US & World; Geo-target to Chicago, San Fran, and Toronto Add-ons: Brand Study with monthly fee |
|
Description |
Text |
Name of the delivery source (Daily Delivery report only) |
|
|
Platform |
Type |
Property digital ad type |
Mobile, Tablet, Web Browser, Other |
|
Formats |
Type |
Ad configuration type of creative |
Display, Video, Audio, Text, or Interstitial |
|
Size |
Pixels |
Dimensions of the ad placement, if applicable Width x Height (WxH) pixels |
160x600, 300x600, or 230x33 |
|
Start Date |
Date |
First day of the campaign based on the accepted insertion order (contracted) m/d/yyyy For Add-ons: First day of the applied add-on and billed the next day |
06/01/2015 |
|
End Date |
Date |
Last day of the campaign based on the accepted insertion order (contracted) m/d/yyyy For Add-ons: Last day of the applied add-on |
09/31/2015 |
| Name | Format |
|
|---|---|---|
| Actual Start Date | Date | First day Basis receives delivery greater than zero for any delivery metric within the contracted flight range. |
| Data Thru | Date |
Delivery through the date (m/d/yyyy) Latest delivery information from the ad server received from Basis |
|
Rate Type |
Type |
Online ad space type rate (clicks, impressions, views, or actions) per the ordered units of the campaign (cost measurement) The “units” depend on the Ordered Units Rate Type selection. This value applies to the line item in the entire contract, while some values in a row in the Daily Delivery report applies only to a single day. Dynamic rate types are estimates for rates and contracted units. For Add-ons: Flat |
|
Media Contracted |
Dollar ($) |
Detailed Gross: Amount ordered for the campaign including ad server, margin or markup, and add-ons costs Gross: N/A Media: Amount charged for the campaign Add-ons: add-on contrd (gross add-on cost) |
| Ad Serving Contracted | Dollar ($) |
Detailed Net and Gross: Amount of ad serving costs approved in the campaign Gross and Media: N/A |
| Total Contracted | Dollar ($) |
Detailed Net, Detailed Gross, and Gross: Campaign amount ordered for all units within a campaign Media: N/A |
| Media Spend | Dollar ($) |
Detailed Net: Actual amount spent on the delivered units for the campaign excluding margin or markup costs Detailed Gross: Actual amount spent on the delivered units for the campaign including ad server, margin or markup, add-ons costs Gross: N/A Media: Actual amount spent on the delivered units for the campaign Add-ons: add-on spend |
| Data Spend [DSP] | Dollar ($) |
Detailed Net and Gross: Amount spent on audience data Gross and Media: N/A |
| Ad Serving Spend | Dollar ($) |
Detailed Net and Gross: Amount of ad serving Gross and Media: N/A |
| Total Spend | Dollar ($) |
Detailed Net, Detailed Gross, and Gross: Actual gross amount charged for the billed units (uncapped) Media: N/A |
| Media Unspent | Dollar ($) |
Gross: N/A Add-ons: add-on unspent (Zero value prior to start date, Add-on cost after start date) |
| Ad Serving Unspent | Dollar ($) |
Detailed Net and Gross: Ad serving costs remaining (unspent) for the campaign Gross and Media: N/A |
| Total Unspent | Dollar ($) |
Detailed Net, Detailed Gross, and Gross: Actual gross amount remaining for the campaign Media N/A |
|
Media Projected Balance |
Dollar ($) |
At the end of a campaign that has fully delivered: Projected Balance = 0 Gross: N/A Add-ons: Zero value after start date. Gross add-on value prior to start date. |
| Ad Serving Projected Balance | Dollar ($) |
Detailed Net and Gross: Prediction displaying the ad serving amount spent by the end of the campaign when pacing continues at the current rate based on the contracted budget Gross and Media: N/A |
| Total Projected Balance | Dollar ($) |
Detailed Net, Detailed Gross, and Gross: Prediction displaying the gross amount spent by the campaign when pacing continues at the current rate based on the contracted budget Media: N/A |
| Percent Gain/ Loss | Percentage (%) |
Detailed Net: Percentage (%) of gain or loss based on the total (gross) spend of the line items minus the net cost Detailed Gross, Gross, and Media: N/A |
| Amount Gain/ Loss | Dollar ($) |
Detailed Net: Profit or spent values by line item or media plan totals Detailed Gross, Gross, and Media: N/A |
| Planned Margin (or Markup) | Percentage (%) |
Detailed Net: Percentage (%) of gain or loss based in planning of the total (gross) spend of the line items minus the net cost Detailed Gross, Gross, and Media: N/A |
|
Pacing |
Percentage (%) |
Speed of delivery relative to time and budget with a goal of 100% |
| To KPI Goal |
Percentage (% |
Difference between actual and goal KPI |
| Ad Serving Contracted CPM | Dollar ($) |
Detailed Net and Gross: Ad serving cost per impressions based on approval in the campaign Gross and Media: N/A |
| Ad Serving Contracted Impressions | Quantity |
Detailed Net and Gross: Number of ad serving impression based on approval in the campaign Gross and Media: N/A |
| Ad Serving Delivered Impressions | Quantity) |
Detailed Net and Gross: Number of ad serving per delivered impressions Gross and Media: N/A |
| Media Contracted CPM | Dollar ($) |
Contracted count is lower than Delivered Impressions. In-Flight: Imps occur within the flight dates. Gross: N/A |
| Total Contracted CPM | Dollar ($) |
Detailed Gross and Gross: Gross amount of impressions ordered by line item or placement Detailed Net and Media: N/A |
| Contracted Impressions | Quantity | Number of ordered impressions |
| Delivered Impressions |
Quantity |
Number of impressions successfully delivered to the page with viewability information with a confirmed ad tag In-Flight: Impressions occur within the flight dates. |
| Billable Impressions | Quantity |
Number of chargeable imps delivered in a specified time. The total imps delivered for the campaign are equal to or less than the Contracted Units. |
|
eCPM |
Dollar ($) |
Effective cost per thousand impressions based on actual delivery |
| Media Contracted CPC |
Dollar ($) |
Detailed Gross: Cost of clicks ordered by line item or placement (Clicks are only counted once per impression.) Click count is lower than Delivered Impressions. In-Flight: Clicks occur within the flight dates. Detailed Net, Gross, and Media: N/A |
| Total Contracted CPC | Dollar ($) |
Detailed Gross and Gross: Gross cost of clicks ordered by line item or placement (Clicks are only counted once per impression.) Detailed Net and Media: N/A |
| Contracted Clicks | Quantity |
Detailed Gross and Gross: Number of ordered clicks Detailed Net and Media: N/A |
| Delivered Clicks | Quantity | Number of reported placements completed on a live item |
| Billable Clicks |
Quantity |
Detailed Gross and Gross: Number of chargeable clicks delivered in a specified time. The total clicks delivered for the campaign are equal to or less than the Contracted Units. Detailed Net and Media: N/A |
|
eCPC |
Dollar ($) |
Effective cost per click based on actual delivery |
|
CTR |
Percentage (%) |
Click Through Rate |
| Delivered Completed Views | Quantity |
Number of completed views successfully delivered to the page In-Flight: Completed views occur within the flight dates. |
| Effective Cost per Completed View | Dollar ($) |
eCPCV based on actual delivery |
| Video Starts | Quantity |
Number of video starts and delivered |
| Video Views | Quantity |
Number of ad videos viewed (watched or ran) |
| eCPV | Dollar ($) |
Effective cost per view based on actual delivery |
|
Delivered Viewable Impressions |
Quantity | Number of impresses with a supported creative format and ad tag type |
|
eCPVI |
Dollar ($) |
Effective cost per 1000 viewable impressions based on actual delivery |
|
In-view Rate |
Percentage(%) |
Number of impressions visible on the screen per measurable impressions |
|
Total Conversions |
Quantity (#) |
Number of conversions on the delivery date after an impression was delivered to the user’s browser including the lookback window. In-Flight: Conversions occurred within the flight dates. |
|
Total Conversion Rate |
Percentage (%) |
Conversion percentage rate |
| Total Conversion eCPA |
Dollar ($) |
Effective cost per conversion based on actual delivery |
|
Click-Through Conversions |
Quantity (#) |
Number of click-through conversions on the delivery date after the user clicked an ad including the lookback window. In-Flight: Click-through conversions occurred within the flight dates. When a user has multiple impressions or clicks for the same ad, attribution for the conversion goes to the most recent impression or click. |
|
Click-Through Conversion Rate |
Percentage (%) |
Percent of click through conversions per impression |
| Click-Through eCPA |
Dollar ($) |
Effective cost per click throughs based on actual delivery |
|
View-Through Conversions |
Quantity |
Number of conversions on the delivery date, after a viewable impression was delivered to the user's browser including the lookback window In-Flight: View-through conversions occurred within the flight dates. If a user has multiple impressions or clicks for the same ad, attribution for the conversion goes to the most recent impression or click. |
| View-Through Conversion Rate | Percentage (%) | Number of view through conversions per impression |
| View-Through eCPA |
Dollar ($) |
Effective cost per view throughs based on actual delivery |
| Subtotal (by property or section) | Dollar ($) |
Sum of the costs per metric for the property |
| Campaign Total | Dollar ($) | Sum of the costs per metric for the campaign |