Viewing Performance by Conversion

Review performance by conversion when you're optimizing a tactic. This information helps you determine how well an individual conversion is performing for tactics that are tracking multiple conversions, so that you can later adjust the tactics as required.

To view tactic performance by conversion:

1. Go to Main Menu [] > Campaigns.

2. Select a campaign, then select Analytics.

3. Next to a DSP tactic, select Options [] > Optimize Performance.

4. Select Conversion on the Optimize By menu to see the tactic's performance by conversion.

   • To view data for a specific time frame, click the dates in the upper-right corner, and select a new date range.

   • Enable Show Archived to display archived conversions.

   • Click Export [] to export the data as a CSV file.

Available Metrics

See Analytics Metrics for more details about these metrics.

The following metrics are available for conversion performance:

• CTC

• VTC

• Total Conversions

• CTC

• eCPA

• Total eCPA

• Total Revenue

• ROAS