Optimizing a Tactic

As your tactic runs, you can view performance on different domains, exchanges, and placements and adjust the bid price depending on the results you see. You can also change the status of a domain, exchange, or placement .

For example, if your primary goal for a campaign is a high click-through rate (CTR), you can increase the bid price on specific domains, exchanges, and placements that are helping the tactic meet that goal. You can also decrease the bid price for those that are falling short of the goal, or take them offline if they're not contributing to the KPM you hope to reach.

Note: Changes you make in optimize view override algorithmic optimization set up on the Optimization tab of the tactic editor.

In the Analytics tab, you can view real-time data for your DSP tactics. Based on this information, you can access the tactic editor and the DSP optimizer to make changes without having to navigate to the media plan page.

  1. Open a campaign and click Analytics,and then find the DSP group that contains the tactic that you want to optimize. For more information, see Analytics.

  2. Click the Options menu next to the tactic and select Optimize performance.

  3. At the top of this screen, you can choose to optimize by Domain, Exchange, Creative, Daily, or Hourly. To export data from the optimizer, click Actions > Download CSV.