Pacing - Schedule Indicators

The predictive schedule indicator percentage in pacing is the actual total spend and the projected (expected) spend. The future spend includes yesterday's delivery and total spend as the indicator. You review the predictive schedule indicator percentage for pacing and contracted budget of a line item. The goal is 100% in meeting the target spend.

The pacing (for online schedule indicator percentage) displays the actual total spend compared to the projected spend-to-date. The percentage assumes an even delivery through the line item and projects the total budget based on the projected spend. The goal is 100% in meeting the target spend.

When a campaign ends, the online and predictive schedule indicator pacing percentages are the same.

You can review a campaign's pacing in the Analytics tab.

In DSP Optimize, the calculations may vary.