Linking Creatives to a Tactic

A tactic can be created and saved without any creatives linked, however it must be linked to at least one creative before it can go live. A creative can be linked to any number of tactics, and a tactic can have multiple linked creatives. You can also link and unlink creatives at any time once the tactic is saved, regardless of whether it is running live or not.

To link creatives to tactics from the Creative panel:

  1. Go to Main Menu [] > Campaigns.

  2. Select a campaign, then select the media plan that contains the tactics you want to link creatives to.

  3. Select DSP Actions > Creative to open the Creative panel.

    Note: The maximum number of creatives that appear on this panel is 10,000. If your brand contains more than 10,000 ads, filter the ads by status or use the search bar to narrow down the list.

  4. On the Creative panel, select the tactics you want to map to creatives.

    • Select a group to select all the tactics in the group.
    • Select a line item to select all the groups and tactics in the line item.
  5. Click Map Selected to link the creatives to the selected tactics.

  6. Click Close to return to the media plan.

To link creatives to a tactic from the tactic editor:

To check which tactics are linked to a creative:

  • Edit a creative and select the Linked tactics tab. This tab contains a list of tactics that are currently linked to the creative, sorted by line item.