DSP History Change Events

This table lists all of the tracked change events for DSP History.

Item Type
 		Change Type
 		Notes
Line item New line item created Includes copy-and-pasted or duplicated line items
Line item Line item deleted
Line item Line item canceled  
Line item Name changed
Line item Formats edited
Line item Sizes edited
Line item KPI changed
Line item Goal changed Based on KPI selection
Line item Start date changed
Line item End date changed
Line item Rate type changed
Line item Media changed Based on rate type selection
Line item Margin changed Based on rate type selection
Line item Gross changed
Group New group added Includes copy-and-pasted groups.
Group Name changed Name change events are associated with new name
Group Status changed
Group Budget Type changed Triggered by change to radio button option.
Group Budget Amount changed
Group Impression Cap changed
Group Impression Count changed
Group Pacing changed
Group GBO changed
Group GBO Optimization KPI changed
Group GBO Minimum Daily Tactic Budget changed
Group Start Date changed
Group End Date changed
Group Frequency Cap turned on or off
Group Frequency Cap changed
Tactic New tactic added Includes copy-and-pasted tactics.
Tactic Name changed Specifics old name and new name
Tactic Status changed Specifies old status and new status
Tactic Default bid changed Specifies bid increases or decreases
Tactic Bid Multiplier turned on  
Tactic Bid Multiplier turned off  
Tactic Bid Multiplier Max Bid changed Specifies old max bid and new max bid amounts
Tactic User updated Device > Inventory bid price Triggered by changes to bid multipliers for device inventory types
Tactic User updated frequency cap bid price Triggered by changes to bid multipliers for frequency cap
Tactic User updated exchanges bid price Triggered by changes to bid multipliers for exchanges
Tactic User updated creative bid price Triggered by changes to bid multipliers for linked creatives
Tactic Bid Shading turned on or off
Tactic Budget type changed Triggered by change to radio button option.
Tactic Budget amount changed Specifies budget increases or decreases
Tactic  GBO Minimum Daily Budget turned on or off
Tactic GBO Minimum Daily Budget amount changed
Tactic Start date changed
Tactic End date changed
Tactic Dayparting changed Includes changes from All Day to Specific hours, as well as edits to the specific hours
Tactic Frequency Cap setting changed
Tactic Frequency Cap options changed Includes changes to how frequently an ad is shown if a manual frequency cap is set
Tactic Location targeting changed Includes added locations, removed locations, and other edits.
Tactic Device targeting changed
Tactic Audience targeting changed Includes added audiences, removed audiences, and other edits.
Tactic Contextual targeting changed Note there may be various ways to add or remove. All other changes are categorized as other edits. 
Tactic Video targeting changed
Tactic Measure Viewability turned on or off  
Tactic Viewability provider selected  
Tactic Viewability standard selected  
Tactic Viewability provider changed  
Tactic Viewability standard changed  
Tactic Optimization settings changed Includes changes to optimization type and other generic edits.
Tactic Exchanges added or removed
Tactic Domains added, removed, or edited Includes added domains, removed domains, and other edits.
Tactic Private Marketplace Deal changed Includes added deals, removed deals, and other edits.
Tactic Brand Protection changed Includes added segments, removed segments, and other edits.
Tactic Add-ons edited Includes add-ons removed from or added to a tactic.
Tactic Creatives edited Includes changes to the tactic's creative settings, such as bid multipliers.
Tactic Creatives linked to tactic Covers instances of mapping creatives to a tactic from the campaign's creative mapping panel, the Tactic Editor, and the DSP optimizer.
Tactic Creatives unlinked from tactic Covers unmapping creatives from a tactic from the campaign's creative mapping panel, the Tactic Editor, and the DSP optimizer.
Tactic Conversion Tracking edited Includes any changes to a tactic's conversion tracking settings.
Tactic

Optimization edits

Covers changes to a tactic's domain optimization changes, including:

  • Domains turned on or off
  • Domain bids edited
  • Exchanges turned on or off
Tactic Locations replaced