Conversion Report
Conversion reports provide data about conversion events, including revenue and associated transaction IDs. Use this report to:
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Analyze the performance of various conversion pixels by brand, group, campaign, ad, conversion event, and transaction ID to make group and campaign optimization decisions.
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Assess sales funnel performance.
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Review conversions by timestamp to reconcile data with third-party tools such as ad servers.
Transaction IDs are the codes that you associate with pixels for tracking and reporting purposes. For more information, see Tracking Transaction IDs for Conversion Pixels and Passing Data Objects in the Universal Pixel Script article.
Conversion reports produce data for each conversion event that you are tracking with a conversion pixel (one row per conversion).
The DSP counts a conversion every time the pixel script loads. This may result in counting more than one conversion for the same transaction ID. For example, if a customer refreshes a "thank you" page, we will count two conversions for a single transaction. Make sure that you set up your deduplication settings appropriately.
Report Options
Review the following sections to learn more about available options for this report type.
Dimensions
- Conversion > All
Group By
These options define how report data is scoped.
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Brand
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Group
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Tactic
Interval
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Lifetime
Data Through
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400 days maximum
Conversions
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Conversions can be included in this report.
Report Data
Review the following table to see a breakdown of the dimensions and metrics available in this report.
| Column Name | Example | Description |
|---|---|---|
| Conversion Event ID | 5eac0c8420197eda02860002 | The identification number for the conversion event. |
| Brand ID | 51544 | The brand ID. |
| Brand Name | SuperCool Scooters | The name of the brand. |
| Group ID | 40535 | The group ID. |
| Group Name | SuperCool Scooters SummerBlast 2016 | The name of the group. |
| Campaign ID | 300833 | The campaign ID. |
| Campaign Name | SuperCool Scooters SummerBlast 2016 - Audience Parents | The name of the campaign. |
| Start Date | 2/1/2019 |
The date that the campaign begins. DSP Reports are in Eastern time. |
| End Date | 2/28/2019 |
The date that the campaign ends. DSP Reports are in Eastern time. |
| Ad ID | 271855 | The ad ID. |
| Ad Label | SCScooters_SummerBlast_300x250 | The name of the ad. |
| Exchange ID | 16683426 | The exchange ID. |
| Exchange Name | Rubicon | The name of the exchange. |
| Domain/App ID | 94929291 | The domain or app ID. |
| Domain/App Name | espn.com | The name of the domain or app. |
| Conversion ID | SCScootersBlastParentsAudience | The user-defined offer ID. |
| Conversion Name | "Thank you" page | The user-generated name for the conversion pixel. |
| Primary | Yes | Defines whether this is a primary conversion or not. |
| Conversion Event Type | VTC | The type of conversion (view-through, click-through, or companion) |
| Customer Transaction ID | ABCD1234 | The user-defined transaction ID. |
| Conversion Attribution Source | Cookie-based conversion |
The method and source for attribution the conversion, available from August 20th, 2020.
|
| Attributed Event Date/Time | 2019-12-31 12:59:59 |
The time of the event that the conversion was attributed to. DSP Reports are in Eastern time. |
| Conversion Date/Time | 2019-12-31 12:59:59 |
The time of the conversion. DSP Reports are in Eastern time. |
| Conversion Revenue | $10.21 | The revenue associated with conversions |