Cross-Device Report

Use cross-device reports to learn about how users interact with ads across their devices. This information can help you improve targeting parameters to reach your desired KPIs.

Cross-device reports only include data from when cross-device was enabled for a tactic. For example, if a tactic runs from January 1 to January 31 but cross-device is enabled from January 15 to January 31, a cross-device report pulled for January 1 to January 31 will only include stats from January 15 to January 31.

Definitions

  • Frequency: The number of times an ad was seen.

  • Reach: The number of unique users that saw an ad. 

    • If a user is part of the cross-device graph and sees one ad on their phone and one ad on their tablet, that counts as one unique person.

    • If a user is not part of the cross-device graph and sees one ad on their phone and one ad on their tablet, that counts as two unique people.

Report Options

Review the following sections to learn about available options for this report type.

Dimensions

  • Brand > Cross-Device Reach by Audience

  • Brand > Cross-Device Reach by Device Type

  • Brand > Cross-Device Reach by Frequency

  • Brand > Cross-Device Reach by Average Frequency

  • Group > Cross-Device Reach by Audience

  • Group > Cross-Device Reach by Device Type

  • Group > Cross-Device Reach by Frequency

  • Group > Cross-Device Reach by Average Frequency

  • Tactic > Cross-Device Reach by Audience

  • Tactic > Cross-Device Reach by Device Type

  • Tactic > Cross-Device Reach by Frequency

  • Tactic > Cross-Device Reach by Average Frequency

Reach by audience shows how a campaign that targeted one or more audiences was able to reach the same user on other devices using cross-device targeting.

Reach by device type shows how impressions were delivered across different device types.

Reach by frequency shows the number of times that a user saw an ad across all of their devices.

Reach by average frequency shows the average number of times that a user saw an ad across all of their devices.

Interval

  • Lifetime

Data Through

  • 45 days maximum

  • Data available as of August 1, 2017

Conversions

  • Conversions cannot be included in this report.

Report Data

Review the following table to see a breakdown of the dimensions and metrics available in this report.

Column Name Example Description
Brand ID 37841 The brand's identification number.
Brand Name Plumbers Inc. The name of the brand.
Group ID 511087 The group's identification number.
Group Name ABC Plumbing The name of the group.
Tactic ID 654123 The tactic's identification number.
Campaign Name Fall Awareness 2020 The name of the campaign.
Campaign ID 310833 The campaign ID.
Line Item Name Women A18-25 The name of the line item the data is being reported for.
Tactic Name SuperCool Scooters SummerBlast 2016 - Audience Soccer Moms The name of the tactic.
Start Date 20180301

The tactic's start date.

DSP Reports are in Eastern time.
End Date 20180315

The tactic's end date.

DSP Reports are in Eastern time.

Frequency

 20979

Reach by Frequency reports only.

The number of times an ad was seen.
Avg. Frequency 3.52

Reach by Average Frequency reports only.

The average number of times a user saw an ad across all their devices.
Device Type PHONE

Reach by Device Type reports only.

The type of device that the ad was sent to.

Valid values:

  • Desktop
  • Mobile 
  • Tablet
  • Desktop & Mobile
  • Desktop & Tablet
  • Mobile & Tablet
  • Desktop, Mobile & Tablet
  • Other
Targeting Audience + Cross-Device Targeting

Reach by Audience reports only.

The targeting used by the tactic.

Reach (Unique Devices)

  19595

Reach by Frequency and Reach by Device Type reports only.

The number of unique devices that saw the ad.  

Reach (Unique People)

  15394

The number of unique people who saw the ad. 

  • If a user is part of the cross-device graph and sees one ad in their phone and one ad in their tablet, that counts as one unique person. 

  • If a user is not part of the cross-device graph and sees one ad in their phone and one ad in their tablet, that counts as two unique people. 

Imps. Won

20979

The number of impressions won.

Clicks

3

The number of ad clicks.

CTR

0.01%

Click-through rate, calculated by this formula:

Clicks / Impressions

Net eCPM

 $4.57

Total effective cost per mille:

eCPM (Gross view) = (Total Spend / Delivered Imps) X 1000

eCPM (Net view) = (Total Spend / Delivered Imps) X 1000

Media eCPM = Media Spend / (Imps Won / 1000) [DSP]

Data eCPM = Data Spend / (Imps Won / 1000) [DSP]

Net eCPC

 $3.35

Effective cost per click:

eCPC (Gross view) = Total Spend / Delivery Clicks

eCPC (Net view) = Total Spend / Delivery Clicks

Net eCPA

 $5.31

Effective cost per conversion:

eCPA (Gross view) = Total Spend / Total Conversions

eCPA (Net view) = Total Spend / Total Conversions

CTC

1

Click-through conversions: conversions recorded after a user clicked an ad in the tactic.

VTC

1

View-through conversions: conversions recorded after a user saw an ad from the tactic but did not click through.

Total Conversions

2

All click-through and view-through conversions added together:

CTC + VTC

CTC Revenue

$423.82

Click-through revenue: revenue associated with click-through conversions.

VTC Revenue

$115.76

View-through revenue: revenue associated with view-through conversions.

Total Revenue

$539.58

Revenue associated with all conversions:

CTC Revenue + VTC Revenue

Media Spend

$44.80

Amount spent on media.

Data Spend

$23.27

Amount spent on audience data.
Net Spend $21.22

Amount spent on media and audience data:

Media Spend + Data Spend
Cross Device Spend $3.49 Amount spent on cross device targeting.

Example: Reach by Audience

Assume a campaign is targeting Audience 1, which has cookie information about Users A, B, and C.

If the campaign runs without cross-device targeting, the users will only see impressions on their desktops. If the campaign runs with cross-device targeting, the users can see impressions on their other devices. 

Audience User Device Impressions shown if a campaign runs without Cross-Device Impressions shown if a campaign runs with Cross-Device support
Audience 1 User A Desktop A 3 3
Mobile A 0 2
User B Dekstop B 2 2
Mobile B 0 3
Tablet B 0 1
User C Desktop C 4 4
Tablet C 0 4

The report would show:

Targeting Reach (Unique Devices) Impressions Won
Audience Targeting 3 9
Audience + Cross Device Targeting 7 19