Digital Out-of-Home Venue Reports
Digital out-of-home (DOOH) venue reports provide information about where the screens that displayed DOOH ads are located, including impression counts and other details. See Venues and DOOH Impressions to learn more.
See DSP Reports to learn how to create new reports.
Report Options
The following sections outline the options available when creating a DOOH venues report.
Dimensions
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Campaign > Venue
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Campaign > Venue > Media Owner
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Campaign > Venue > Country > Region > DMA
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Campaign > Venue > Country > Region > City > Zip/Postal Code
Group By
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Brand (10 maximum)
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Group (100 maximum)
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Campaign (1,000 maximum)
Date Range
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400 days maximum
Interval
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Lifetime
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Monthly
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Weekly
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Daily
Report Data & Metrics
| Column Name | Example | Description |
|---|---|---|
| Date | 4/30/2023 |
The date the ad was displayed (for reports with daily interval only). DSP Reports are in Eastern time. |
| Brand ID | 51544 | The brand ID. |
| Brand Name | SuperCool Scooters | The name of the brand. |
| Group ID | 40535 | The group ID. |
| Group Name | SummerBlast 2023 | The name of the group. |
| Campaign ID |
300833 |
The campaign ID. |
| Campaign Name | DOOH Campaign | The name of the campaign. |
|
Start Date |
4/1/2023 |
The first day included in the report. DSP Reports are in Eastern time. |
|
End Date |
4/30/2023 |
The last day included in the report. DSP Reports are in Eastern time. |
|
Venue Type |
Retail | Malls | Food Court | The location where the screen that displayed the ad is located. Level of detail may vary. |
| Media Owner | Zoom Gym TV | The name of the DOOH media publisher. |
|
Country |
United States |
The name of the country. |
| Primary Region | New York | Region and city reports only. The name of the primary region. Only for reports with a start date after April 1, 2020. |
| Secondary Region | Jefferson Country | Region and city reports only. The name of the secondary region. Only for reports with a start date after April 1, 2020. |
|
City |
Watertown |
City reports only. The name of the city. |
| DMA Code | 549 | DMA reports only. The DMA code for the region. |
| DMA Name | Watertown, NY | DMA reports only. The name of the DMA region. |
| Zip/Postal Code | 13619 | Zip/Postal code reports only. The ZIP code or postal code. |
|
Imps. Won |
20,979 |
The number of impressions won. |
| Ad Spots | 15 | The number of times the ad was served. |
| Total eCPM | $14.02 |
Total effective cost of per mille: (Media Spend + Data Spend) / (Imps Won / 1000) |
| Media Spend |
$44.80 |
Amount spent on media. |
| Data Spend |
$23.27 |
Amount spent on audience data. |
| Total Spend |
$68.07 |
Total amount spent: Media Spend + Data Spend |