DSP Reports

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DSP reports are usually generated within 24 hours. Occasionally, due to server maintenance, reports may not be executed for an extended period of time and there will be an alert when you check or create a report. Do not create multiple copies of the same report when this happens—doing so won't speed up the process and could slow it down further instead.

DSP reports provide detailed insights into DSP line items, groups, and tactics. These reports include more granular statistics than what is available in Analytics, such as the specific domains or locations where the campaigns ran.

• Conversion Report: Gather data about the conversion events that are being tracked with conversion pixels.

• Cross-Device Report: Learn about how users interact with ads across their devices.

• Data Segment Report: Review tactic performance by third-party audience or contextual segments.

• Delivery/Performance Report: See detailed performance data at the tactic, creative, domain, exchange, or placement level.

• Device Report: See how tactics performed by device type.

• Digital Out-of-Home Venue Reports: Find out where digital out-of-home creatives were displayed, as well as impression counts and other details.

• Frequency Report: See how often a tactic's ads were shown to a unique device.

• Geo Reports: Review tactic performance by location.

• OTT/CTV Report: Find out how tactics performed by CTV publisher.

• Tactic Add-Ons Delivery and Spend Report: Track third-party feeds, including delivery and spend for all service providers and add-ons.