Delivery/Performance Report

This DSP report shows how your campaign performed by creative, domain, exchange, or placement.

Report Options

Review the following sections to learn more about available options for this report type.

Dimensions

Tactic
Ads
Ads > Size
Deals
Domains
Domains > Exchanges
Domains > Exchanges > Placements

Group By

These options define how report data is scoped.

If the dimension is set to Tactic, report data is automatically grouped by tactic.

Brand
Group
Tactic

Interval

Hourly
Daily
Weekly
Monthly
Lifetime

Data Through

Maximum time frames for this report vary by dimension:

Tactic: 400 days
Ads: 400 days
Ads > Size: 45 days
Deals: 400 days
Domains: 45 days
Domains > Exchanges: 45 days
Domains > Exchanges > Placements: 45 days

Conversion Pixels

Conversion pixels can be included in this report.

Report Data

Review the following table to see a breakdown of the dimensions and metrics available in this report.

Dimensions

Column Name	Example	Description
Date	2016-03-07	The date. DSP Reports are in Eastern time.
Brand ID	51544	Unique identification code assigned for a brand
Brand Name	SuperCool Scooters	Title or name of the brand Entity or organization owner of goods, services, or range of products that represents the company
Campaign Name	Verizon New Web site Geo-Fencing Campaign	Title of the campaign (line item(s) or package) Appears at the group and tactic level
Campaign ID	VZN101	Unique identification number for an organization using letters and/or numbers for a campaign (collection of line items) Appears at the group and tactic level
Line Item Name	TCA 2018 - GT: DFW DMA; September	Overall details (goals and strategy), process, purchase, and delivery of an ad Appears at the group and tactic level
Group ID	40535	Unique identification code assigned to a group
Group Name	SuperCool Scooters SummerBlast 2016	Title and name of the group
Tactic ID	300833	Unique identification code assigned to the tactic.
Tactic Name	SuperCool Scooters SummerBlast 2016 - Audience Soccer Moms	Title or name of the tactic
Start Date	20160301	The tactic's start date. DSP Reports are in Eastern time.
End Date	20160315	The tactic's end date. DSP Reports are in Eastern time.
Ad ID	4621879	The advertisement ID. Ad reports only.
Ad Label	SuperCoolSummerBlast300x250	Title or name of the creative. Ad reports only.
Preview	https://basis.com?ad=/8a8&adOnly=1	The ad preview URL. Ad reports only.
Landing Page URL	https://test.landing.com	The landing page URL. Ad reports only.
Deal ID	23423423423	Unique identification code provided by the exchange and/or publisher for the deal.
Deal Name	PlatformDeal20181005	Descriptive name given to the deal
Domain/App ID	65435 roku.tubitv	Unique identification code assigned to the domain Domain reports only
App/Domain Name	nbcnews.com Tubi	Title or name of the domain where the impressions displayed--often a friendly name for the app listed in the Domain/App ID field Domain reports only
Exchange ID	5	Unique identification code assigned to the exchange Exchange reports only
Exchange Name	PubMatic	Title or name of the exchange that displayed the impressions Exchange reports only
Size	300x250	Size of the creative. Placement and ad size reports only
Page Position	Above the Fold	Position of the creative - "Above the fold" means that the placement is visible when the page opens. "Below the fold" can be seen after the viewers scrolls down the page Placement reports only

Metrics

Column Name	Example	Description
Imps. Won	20979	Number of impressions won
Clicks	3	Number of ad clicks
CTR	0.01%	Click-through rate, calculated by this formula CTR=Delivered Clicks / Delivered Imps CTR (Line Items) = (Direct Number of Clicks + DSP Number of Clicks) / (Direct Number of Imps + DSP Number of Imps) [DSP]
Net eCPM	$4.57	Total effective cost per 1000 impressions eCPM (Gross view) = (Total Spend / Delivered Imps) X 1000 eCPM (Net view) = (Total Spend / Delivered Imps) X 1000 Media eCPM = Media Spend / (Imps Won / 1000) [DSP] Data eCPM = Data Spend / (Imps Won / 1000) [DSP]
Net eCPC	$3.35	Effective cost per click eCPC (Gross view) = Total Spend / Delivery Clicks eCPC (Net view) = Total Spend / Delivery Clicks
Net eCPA	$5.31	Effective cost per conversions eCPA (Gross view) = Total Spend / Total Conversions eCPA (Net view) = Total Spend / Total Conversions
CTC	1	Click-though conversions: Number of click-through conversions on the delivery date after the user clicked an ad including the lookback window. In-Flight: Click-through conversions occurred within the flight dates. When a user has multiple impressions or clicks for the same ad, attribution for the conversion goes to the most recent impression or click.
VTC	1	View-through conversions: Number of conversions on the delivery date, after a viewable impression was delivered to the user's browser including the lookback window In-Flight: View-through conversions occurred within the flight dates. If a user has multiple impressions or clicks for the same ad, attribution for the conversion goes to the most recent impression or click.
Total Conversions	2	Number of conversions on the delivery date after an impression was delivered to the user’s browser including the lookback window. In-Flight: Conversions occurred within the flight dates. Total Conversions = Total Click Conversions + Total View Conversions (Conversions = CTC + VTC)
Click CVR	33.33%	Click-through conversion rate, calculated by this formula Click CVR = CTC ÷ Clicks
View CVR	33.33%	View-through conversion rate, calculated by this formula View CVR = VTC ÷ Clicks
Total CVRM	0.0950	Total conversions per 100 impressions CVRM = (Total Conversions) ÷ (Imps Won ÷ 1000)
CTC Revenue	$423.82	Click-through conversion revenue: revenue associated with click-through conversions
VTC Revenue	$115.76	View-through conversion revenue: revenue associated with view-through conversions
Total Revenue	$539.58	Revenue associated with all conversions Total Revenue = CTC Revenue + VTC Revenue Total RPM = CTC Revenue + VTC Revenue / (Imps Won / 1000)
Media Spend	$44.80	Amount spent on media.
Data Spend	$23.27	Amount spent on audience data.
Total Spend	$68.07	Total amount spent, equal to Total Spend = (Billable Units X Gross Rate) / 1000 Total Spend = (Billable Units X Gross Rate) (Gross or Net View) Total Spend (Net) = Media Spend + Data Spend Capped at Contracted Cost: Total Spend (Gross) = ((Ad Serving Spend (Net) / 1-Ad Serving Margin) + (Media Spend (Net) /1-margin)) Forecasting (Uncapped): Total Spend = Est imps X In Flight Days Remaining X (Tactic Max CPM / 1000) Media Spend + Data Spend
Audio/Video Starts	2776	Calculated for video impressions only Number of times the video started
25% Complete	1509	Calculated for video impressions only Number of video impressions that reached the first quartile marker
50% Complete	1386	Calculated for video impressions only Number of video impressions that reached the second quartile marker
75% Complete	841	Calculated for video impressions only Number of video impressions that reached the third quartile marker
100% Complete	672	Calculated for video impressions only Number of video impressions that completed (reached the fourth quartile marker).
Completion Rate	24.21%	Calculated for video impressions only Completion Rate = 100% Complete / Video Starts
eCPCV	$15.43	Calculated for video impressions only eCPCV (Gross view) = Total Spend / Total Videos Completed eCPCV (Net view) = Total Spend / Total Videos Completed eCPCV = Delivered Spend / Delivered Video Completions
Total Eligible Imps.	4959	Number of impressions for which there was an attempt to measure viewability.
Total Measured Imps.	4851	Number of impressions, out of the eligible impressions, on which the viewability was able to be successfully determined. This includes all viewable impressions and all impressions that were determined to be not viewable.
Total Viewable Imps.	3421	Number of impressions that were viewable. Campaigns must have viewability enabled for impressions to be counted as eligible.
Measured Rate	97.8221%	Measured Rate = Total Measured Impressions / Total Eligible Impressions
Viewable Rate	70.5215%	Viewable Rate = Total Viewable Impressions / Total Measured Impressions Viewability Rate (To KPI Goal) = Goal / (Total Viewable Impressions / Total Measure Impressions)
Viewability Fee	$0.15	Total fee for viewability, charged on all eligible impressions included in this report
Companion Imps. Won	10979	Number of companion impressions won
Companion Clicks	5	Number of companion ad clicks
Companion CTC	3	Companion click-though conversions Number of click-through conversions on the delivery date after the user clicked an ad including the lookback window. In-Flight: Click-through conversions occurred within the flight dates. When a user has multiple impressions or clicks for the same ad, attribution for the conversion goes to the most recent impression or click.
Companion CTC Revenue	$123.82	Companion click-through conversion revenue Click-through conversion revenue: revenue associated with click-through conversions
{Conversion Name} - CTC	1	If you enable conversion pixel reporting, this column gives click-through conversions for one pixel ID. Number of click-through conversions on the delivery date after the user clicked an ad including the lookback window. In-Flight: Click-through conversions occurred within the flight dates. When a user has multiple impressions or clicks for the same ad, attribution for the conversion goes to the most recent impression or click.
{Conversion Name} - VTC	1	If you enable conversion pixel reporting, this column gives view-through conversions for one pixel ID. Number of conversions on the delivery date, after a viewable impression was delivered to the user's browser including the lookback window In-Flight: View-through conversions occurred within the flight dates. If a user has multiple impressions or clicks for the same ad, attribution for the conversion goes to the most recent impression or click.
{Conversion Name} - Total Conversions	2	If you enable conversion pixel reporting, this column gives total conversions for one pixel ID. Total Conversions = Total Click Conversions + Total View Conversions