Delivery/Performance Report

This DSP report shows how your campaign performed by creative, domain, exchange, or placement.

Report Options

Review the following sections to learn more about available options for this report type.

Dimensions

  • Tactic

  • Ads

  • Ads > Size

  • Deals

  • Domains

  • Domains > Exchanges

  • Domains > Exchanges > Placements

Group By

These options define how report data is scoped.

Note: If the dimension is set to Tactic, report data is automatically grouped by tactic.

  • Brand

  • Group

  • Tactic

Interval

  • Hourly

  • Daily

  • Weekly

  • Monthly

  • Lifetime

Data Through

Maximum time frames for this report vary by dimension:

  • Tactic: 400 days

  • Ads: 400 days

  • Ads > Size: 45 days

  • Deals: 400 days

  • Domains: 45 days

  • Domains > Exchanges: 45 days

  • Domains > Exchanges > Placements: 45 days

Conversion Pixels

  • Conversion pixels can be included in this report.

Report Data

Review the following table to see a breakdown of the dimensions and metrics available in this report.

Dimensions

Column Name Example Description
Date

2016-03-07

The date.

Brand ID

51544

Unique identification code assigned for a brand

Brand Name

SuperCool Scooters

Title or name of the brand

Entity or organization owner of goods, services, or range of products that represents the company

Campaign Name Verizon New Web site Geo-Fencing Campaign

Title of the campaign (line item(s) or package)

Appears at the group and tactic level

Campaign ID VZN101

Unique identification number for an organization using letters and/or numbers for a campaign (collection of line items)

Appears at the group and tactic level

Line Item Name TCA 2018 - GT: DFW DMA; September

Overall details (goals and strategy), process, purchase, and delivery of an ad

Appears at the group and tactic level

Group ID

40535

Unique identification code assigned to a group

Group Name

SuperCool Scooters SummerBlast 2016

Title and name of the group

Tactic ID

300833

Unique identification code assigned to the tactic.

Tactic Name

SuperCool Scooters SummerBlast 2016 - Audience Soccer Moms

Title or name of the tactic

Start Date

20160301

The tactic's start date.

End Date

20160315

The tactic's end date.

Ad ID 4621879

The advertisement ID.

Ad reports only.

Ad Label

SuperCoolSummerBlast300x250

Title or name of the creative.

Ad reports only.

Preview https://basis.net?ad=/8a8&adOnly=1

The ad preview URL.

Ad reports only.

Landing Page URL https://test.landing.com

The landing page URL.

Ad reports only.

Deal ID 23423423423 Unique identification code provided by the exchange and/or publisher for the deal.
Deal Name PlatformDeal20181005 Descriptive name given to the deal
Domain/App ID

65435
roku.tubitv

Unique identification code assigned to the domain

Domain reports only

App/Domain Name

nbcnews.com

Tubi

Title or name of the domain where the impressions displayed--often a friendly name for the app listed in the Domain/App ID field

Domain reports only

Exchange ID 5

Unique identification code assigned to the exchange

Exchange reports only

Exchange Name PubMatic

Title or name of the exchange that displayed the impressions

Exchange reports only

Size

300x250

Size of the creative.

Placement and ad size reports only

Page Position Above the Fold

Position of the creative - "Above the fold" means that the placement is visible when the page opens. "Below the fold" can be seen after the viewers scrolls down the page

Placement reports only

Metrics

Column Name Example Description

Imps. Won

20979

Number of impressions won

Clicks

3

Number of ad clicks

CTR

0.01%

Click-through rate, calculated by this formula

CTR=Delivered Clicks / Delivered Imps

CTR (Line Items) = (Direct Number of Clicks + DSP Number of Clicks) / (Direct Number of Imps + DSP Number of Imps) [DSP]

Net eCPM

$4.57

Total effective cost per 1000 impressions

eCPM (Gross view) = (Total Spend / Delivered Imps) X 1000

eCPM (Net view) = (Total Spend / Delivered Imps) X 1000

Media eCPM = Media Spend / (Imps Won / 1000) [DSP]

Data eCPM = Data Spend / (Imps Won / 1000) [DSP]

Net eCPC

$3.35

Effective cost per click

eCPC (Gross view) = Total Spend / Delivery Clicks

eCPC (Net view) = Total Spend / Delivery Clicks

Net eCPA

$5.31

Effective cost per conversions

eCPA (Gross view) = Total Spend / Total Conversions

eCPA (Net view) = Total Spend / Total Conversions

CTC

1

Click-though conversions: 

Number of click-through conversions on the delivery date after the user clicked an ad including the lookback window.

In-Flight: Click-through conversions occurred within the flight dates.

Note: When a user has multiple impressions or clicks for the same ad, attribution for the conversion goes to the most recent impression or click.

VTC

1

View-through conversions: 

Number of conversions on the delivery date, after a viewable impression was delivered to the user's browser including the lookback window

In-Flight: View-through conversions occurred within the flight dates.

If a user has multiple impressions or clicks for the same ad, attribution for the conversion goes to the most recent impression or click.

Total Conversions

2

Number of conversions on the delivery date after an impression was delivered to the user’s browser including the lookback window.

In-Flight: Conversions occurred within the flight dates.

Total Conversions = Total Click Conversions + Total View Conversions

(Conversions = CTC + VTC)

Click CVR

33.33%

Click-through conversion rate, calculated by this formula

Click CVR = CTC ÷ Clicks

View CVR

33.33%

View-through conversion rate, calculated by this formula

View CVR = VTC ÷ Clicks

Total CVRM

0.0950

Total conversions per 100 impressions

CVRM = (Total Conversions) ÷ (Imps Won ÷ 1000)

CTC Revenue

$423.82

Click-through conversion revenue: revenue associated with click-through conversions

VTC Revenue

$115.76

View-through conversion revenue: revenue associated with view-through conversions

Total Revenue

$539.58

Revenue associated with all conversions

Total Revenue = CTC Revenue + VTC Revenue

Total RPM = CTC Revenue + VTC Revenue / (Imps Won / 1000)

Media Spend

$44.80

Amount spent on media.

Data Spend

$23.27

Amount spent on audience data.

Total Spend

$68.07

Total amount spent, equal to

Total Spend = (Billable Units X Gross Rate) / 1000

Total Spend = (Billable Units X Gross Rate)

(Gross or Net View)

Total Spend (Net) = Media Spend + Data Spend

Capped at Contracted Cost:

Total Spend (Gross) = ((Ad Serving Spend (Net) / 1-Ad Serving Margin) + (Media Spend (Net) /1-margin))

Forecasting (Uncapped): Total Spend = Est imps X In Flight Days Remaining X (Tactic Max CPM / 1000)

Media Spend + Data Spend

Audio/Video Starts 2776

Calculated for video impressions only

Number of times the video started

25% Complete 1509

Calculated for video impressions only

Number of video impressions that reached the first quartile marker

50% Complete 1386

Calculated for video impressions only

Number of video impressions that reached the second quartile marker

75% Complete 841

Calculated for video impressions only

Number of video impressions that reached the third quartile marker

100% Complete 672

Calculated for video impressions only

Number of video impressions that completed (reached the fourth quartile marker).

Completion Rate 24.21%

Calculated for video impressions only

Completion Rate = 100% Complete / Video Starts

eCPCV $15.43

Calculated for video impressions only

eCPCV (Gross view) = Total Spend / Total Videos Completed

eCPCV (Net view) = Total Spend / Total Videos Completed

eCPCV = Delivered Spend / Delivered Video Completions

Total Eligible Imps. 4959

Number of impressions on which the DSP enabled viewability measurements

Total Measured Imps. 4851 Number of impressions, out of the eligible impressions, on which the viewability was able to be successfully determined. This includes all viewable impressions and all impressions that were determined to be not viewable.
Total Viewable Imps. 3421 Number of impressions that were viewable. Campaigns must have viewability enabled for impressions to be counted as eligible.
Measured Rate 97.8221%

Measured Rate = Total Measured Impressions / Total Eligible Impressions

Viewable Rate 70.5215%

Viewable Rate = Total Viewable Impressions / Total Measured Impressions

Viewability Rate (To KPI Goal) = Goal / (Total Viewable Impressions / Total Measure Impressions)

Viewability Fee $0.15 Total fee for viewability, charged on all eligible impressions included in this report
Companion Imps. Won 10979 Number of companion impressions won
Companion Clicks 5 Number of companion ad clicks
Companion CTC 3

Companion click-though conversions

Number of click-through conversions on the delivery date after the user clicked an ad including the lookback window.

In-Flight: Click-through conversions occurred within the flight dates.

Note: When a user has multiple impressions or clicks for the same ad, attribution for the conversion goes to the most recent impression or click.

Companion CTC Revenue

$123.82

Companion click-through conversion revenue

Click-through conversion revenue: revenue associated with click-through conversions

{Conversion Name} - CTC

1

If you enable conversion pixel reporting, this column gives click-through conversions for one pixel ID.

Number of click-through conversions on the delivery date after the user clicked an ad including the lookback window.

In-Flight: Click-through conversions occurred within the flight dates.

Note: When a user has multiple impressions or clicks for the same ad, attribution for the conversion goes to the most recent impression or click.

{Conversion Name} - VTC

1

If you enable conversion pixel reporting, this column gives view-through conversions for one pixel ID.

Number of conversions on the delivery date, after a viewable impression was delivered to the user's browser including the lookback window

In-Flight: View-through conversions occurred within the flight dates.

If a user has multiple impressions or clicks for the same ad, attribution for the conversion goes to the most recent impression or click.

{Conversion Name} - Total Conversions

2

If you enable conversion pixel reporting, this column gives total conversions for one pixel ID.

Total Conversions = Total Click Conversions + Total View Conversions